ONLINE PRESENCE
A study from digital marketing services company, Yell, has identified an effective online presence as a key driver for sales and enquiries for UK electricians. 79% of business owners polled stated that their branding and customer reviews were the most important aspect for generating leads and sales, closely followed by their website (78%). 34% stated that they thought their website was unimportant before the pandemic, but now think that it is important and over one-in-three (37%) think that their business would not survive without a website. Despite this, the research - which analysed over 157,000 trade websites - also revealed many businesses are neglecting to update their websites, with the average site last updated 20 months ago. To access further stats from the study and get tips and advice from Yell on how to make your online presence the best it can be, please visit: https://business.yell. com/sme-insight/cant-see-the-web-for- the-trees/ HOW YOU MANAGE YOUR ONLINE PRESENCE HAS NEVER BEEN MORE IMPORTANT IN LIGHT OF THE COVID-19 PANDEMIC… Yell report points to lost web chances
“Yell, has identified an effective online
presence as a key driver for sales and enquiries for UK electricians.”
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IRELAND’S ELECTRICAL MAGAZINE | 51
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