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P rofessional answering services mine valuable infor- mation from incoming callers. As an investor who consistently buys nearly 100 houses each year, I want an answering service to provide contact information for each caller as well as the following: • The address of the home the caller is selling • Why the homeowner is selling • How much is owed on the property • Who is living in the home • The value of the house • The scope and estimated cost of work needed on the house You can and should customize this list to meet your specific investing needs. The more information the answering service can gather, the more valuable the con- nection with that incoming caller becomes. The infor- mation I gather helps me track ads, prioritize leads, and prepare to follow up with qualified leads. own success. You wouldn’t be the first investor to launch a terrific advertising campaign that produces more calls than you’re equipped to handle. It would be a shame to make the motherload strike in qual- ified, valuable leads, then fail your good fortune by showing up light in bandwidth. The right answering service can help you stay above water and increase your conversion rate at the same time. LESSON LEARNED: DELEGATION IS THE KEY TO DOING LESS AND MAKING MORE. An answering service can help you take another relatively minor but hugely time-consuming piece of the real estate in- vesting process off your plate so that you can focus on building your business rather than allowing it to run your life. Take control of your real estate company and become CEO rather than letting it run you into the ground . •
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Answer the Phone! USING AN ANSWERING SERVICE IMPROVES YOUR IMAGE AND RETURNS.
by Mitch Stephen
he top reason to have an answering service is to make sure your phone gets answered. The message you send on your outgoing message, be it live or recorded, 24/7 or only available during business hours, is the first impression your new prospects will have of you. Make it count! One of the biggest difficulties in being a solo-entrepreneur is there are so many hats to wear. An answering service can defi- nitely help lighten your load, but there are many more reasons to use an answering service than just convenience. Factor in these reasons when hiring your answering service so that you are not just putting a live person on the other end of the line with your prospects, but also actively growing your business. Here are several different ways that you can use an answering service in your real estate business: • As backup, to take calls if you or your compa- ny representatives cannot pick up the phone by a set number of rings (say, three) when a lead calls. This can be a huge contributing factor to your peace of mind if you have concerns that your employees are not able to
answer in a timely fashion. • To mine information from every caller.
Professional answering services should be able to collect relevant information from a caller while taking a message (see sidebar at right). You can use this information to refine your marketing tactics and investment strategies.
Your Money, Your Future, Your Way.
• As a source of professional, effec- tive scripts for working with leads.
Good answering services often have more experience than a lot of investors when it comes to working in the real estate indus- try. Rather than reinventing the wheel, ask them for scripts that work and tweak those scripts to make them your own.
6100 Indian School Rd NE Suite 215 Albuquerque NM 87110
CALL: 1-800-529-3951 OPTION 1 SPECIALIZEDIRASERVICES.COM
Mitch Stephen is the author of the book series My Life and 1,000 Houses and host of the RE Investor Summit Podcast. Learn more from Mitch at 1000Houses.com/thinkrealty.
DO NOT BE AVICTIM OF YOUR OWN SUCCESS Probably one of the most important ways that an answering service can help you in your real estate business is by saving you from your
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