MERCHANT NEWS
Lauren Robinson, Business Development Manager, Wood Floor Warehouse.
MACBLAIR’S EXPANDED WOOD FLOOR WAREHOUSE RANGE OFFERS DIVERSE, HIGH-QUALITY FLOORING OPTIONS AT COMPETITIVE PRICES… MacBlair’s exclusive flooring range extended
Following the successful launch of the exclusive range of Wood Floor Warehouse Flooring in MacBlair, a number of exciting new lines are being introduced. This brings a unique offering to MacBlair’s builders’ merchants, providing customers with a diverse selection of high-quality, competitively priced flooring options.
Wood Floor Warehouse range, even beyond the initial 40 floors on offer. This ensures that if a customer doesn’t find their desired flooring within the MacBlair branch selection, they can explore the comprehensive Wood Floor Warehouse range. Lauren said, “This exclusive arrangement presents an incredible opportunity for MacBlair branches to provide exclusive
offers a click-and-collect service on its website, allowing customers to pick up their orders from their local MacBlair branch. This service eliminates the need for customers to visit retail parks, emphasising MacBlair’s commitment to delivering exceptional service promptly. The flooring displays are strategically positioned in-store, with decent dimensions of 800mm x 600mm and mounted on toast racks. The inclusion of Wood Floor Warehouse’s point-of-sale material ensures maximum visibility. With the advantage of exclusivity and direct contact with flooring factories, the company aims to develop stronger floor offerings. “The presence of an established wood floor company within our branches is a significant advantage for MacBlair,” Lauren said. “We recognise the immense opportunities that lie ahead, and our focus is on enhancing our salespeople’s knowledge and expertise in flooring. By doing so, we can better serve our customers and expand our reach into the retail market.” www.macblair.com
Lauren Robinson, the Business Development Manager for Wood Floor Warehouse and Watershed Bathrooms, shared insights into the range, “Instead of overwhelming customers with the entirety of Wood Floor Warehouse’s product catalogue, we initially launched during 2023 with a carefully curated core selection of 20 laminates, 10
“The presence of an established wood floor company within our branches is a significant advantage for MacBlair.”
access to their customers, further strengthening our position within the market.” The integration of Wood Floor Warehouse’s product range into MacBlair’s
builders’ merchants brings numerous benefits. Firstly, customers can enjoy more competitive pricing while not compromising on the quality of the products. Additionally, MacBlair’s extensive transport fleet ensures swift movement of stock between branches, guaranteeing high stock availability levels. To further enhance customer convenience, MacBlair
engineered and 10 LVT and water-resistant floors. All readily available at all MacBlair builders’ merchant branches.” One of the key advantages of Wood Floor Warehouse being part of the Macnaughton Blair Brands is that builders’ merchant customers will have access to the entire
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