A bby ' s S tory
Hi, I’m Abby Andrew Shaffer, spokesperson for Aderans Hair Goods. Just 5 years ago, I started my YouTube channel “Abby Andrew” to discuss topics like alopecia, wigs, and fashion. I first started my channel as a way to connect with other people dealing with hair loss issues like myself. Since starting my channel, I have discovered the wonderful and supportive alopecia and wig communities that exist on platforms like YouTube and Instagram. It’s been really exciting to interact with my viewers as I’ve watched my channel steadily grow. Making videos is a fantastic way to connect with an audience in a more personal way. When I make my wig reviews, I’m able to show more features of the wig than I could through a photo, such as the movement and quality of the hair, details of the color, and cap construction. Posting on social media also allows me to connect with the audience personally in the comments section.
I HAVE DISCOVEREDTHE WONDERFUL AND SUPPORTIVE COMMUNITIES THAT EXISTON PLATFORMS LIKE YOUTUBE AND INSTAGRAM. ALOPECIA ANDWIG
18
19
Shown (clockwise): Lory in 6/8SH30, Alexis in 9/28/25, Brenda in 6/8/10, Valery in 10/12SH25
Made with FlippingBook - Online catalogs