Swansea University 2023 Undergraduate Prospectus

JOURNALISM, MEDIA AND COMMUNICATIONS SINGLETON PARK CAMPUS

(Guardian University Guide 2022) COURSE SATISFACTION IN THE UK 1 ST MEDIA & FILM STUDIES

Today’s graduates are not only the consumers of mass information, they are also its curators and creators, and would-be journalists now need to develop their own personal brands within a congested market place. The programme's aim therefore is to equip students with a three way analytical, practical and employability skill set that will enable them to more easily enter into the graduate job market.

Global Opportunities available † Welsh Scholarships/Bursaries available

As human beings, we spend more time consuming media than any other activity. Only sleeping takes up more of our time. In the digital age, traditional news and media platforms are further supplemented by a huge proliferation of online platforms. Choice therefore, has never been greater and quality has never been so variable. In the age of “fake news” for example, the ability to differentiate objective fact from speculative rhetoric has never been more important. The programme is regularly appraised by an industry panel to ensure that it remains at the cutting edge of what employers and industry requires. You will have the chance to attend workshops and seminars run by guest speakers as part of the course.

TYPICAL MODULES INCLUDE: Year 1 • Delivering and Decoding the News • Introduction to Film Studies • Introduction to Media Communication • Introduction to Media History • Public Relations: Strategic Communications Year 2 • Digital Public Relations Practice • Investigating Text, Process and Audiences • Social Media Cultures • The History of Screen Animation • Theorising the Media Year 3 • Dissertation Preparation • Doing Digital Journalism • Reporting the 21st Century • Strategy, Marketing and Branding • Video Production

TYPICAL OFFER: BBB

Detailed entry requirements and course features available on the Course Reference Grid (page 160) †

BA Single Honours ▲ Journalism, Media and dCommunications ♦ Journalism, Media and

Communications (with Year Abroad)

▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page

FUTURE CAREERS: • Business • Digital Marketing • Journalism • Media • Public Relations and Media • Publishing • TV and Radio

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