MARKETING BAY CAMPUS & SINGLETON PARK CAMPUS
Foundation Year available – see pages 58-63 for full details Global Opportunities available † Work Placement or Internship Opportunities available International Students foundation programme available Welsh Scholarships/Bursaries available MARKETING IN THE UK 17 TH (Complete University Guide 2022)
Can you picture yourself working for a multinational marketing agency or for a household name? This degree will make you stand out with the dynamic and creative skills required to manage marketing on a global, national or local level.
In year one you will develop a core foundation in business management and marketing. In the following years, you will specialise in marketing- specific modules and have the chance to explore elective modules from other business disciplines. You will learn to think critically and make well-informed strategic marketing decisions with impact in the real world. We have developed the course structure and content in line with the Chartered Institute of Marketing and, through lectures, tutorials and one-to-one meetings you will absorb the expertise of the academic staff. A Year in Industry is the perfect opportunity to gain real-world industry experience, making you an attractive candidate for jobs after graduating. Want to experience an unforgettable year exploring new cultures and growing as a person; professionally and personally ? A Year Abroad is also an opportunity available to you.
TYPICAL MODULES INCLUDE: Year 1
• Enterprise and Creativity: Entrepreneurship in Practice • Managing People • Marketing • The Global Context of Organisation Year 2 • Consumer Behaviour • Digital Marketing • International Marketing • Strategic Marketing Planning Year 3
TYPICAL OFFER: ABB-BBB
Detailed entry requirements and course features available on the Course Reference Grid (page 160) †
BSc Single Honours ▲ ♦ Business Management (Marketing) ▲ ♦ Marketing ♦ All our 3 year courses can be extended to 4 years to include: (Foundation Year) or (Year in Industry/Abroad) ▲ 3 YEAR ♦ 4 YEAR There is also an option to study marketing under the BSc Business Management (Marketing) pathway. Please see page 75 for further details For individual UCAS course codes please visit the course web page
• Application Development • Marketing Communications • Marketing Ethics • Social Media Marketing
FUTURE CAREERS: • Brand Manager • Management Consultant • Marketing Manager • Media Buyer • PR Account Executive
Course structure has been developed in line with the CIMCertificate in Professional Marketing and Diploma in Professional Marketing. Accreditations include:
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