Swansea University 2023 Undergraduate Prospectus

COURSE SATISFACTION (Guardian University Guide 2022) MEDIA IN THE UK 1 ST

PUBLIC RELATIONS AND MEDIA

SINGLETON PARK CAMPUS

Studying a Public Relations and Media degree with us will equip you with the skills needed for a successful career in this exciting field. Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

Foundation Year available – see pages 58-63 for full details Global Opportunities available †  Work Placement or Internship Opportunities available International Students foundation programme available Welsh Scholarships/Bursaries available

You will develop creative skills to manage digital media campaigns and direct strategic, international communications. You can also study distinct pathways in digital and practical media, film and journalism. You can discover how public relations is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians. A work placement will give you first-hand experience of PR and media, and you can also spend a year in industry. TYPICAL MODULES INCLUDE: Year 1 • Delivering and Decoding the News • Introduction to Film Studies • Introduction to Media Communication • Introduction to Media History • Public Relations: Strategic Communications

Welsh medium modules/Modiwlau cyfrwng Cymraeg: • Cyfathrebu Strategol: Cysylltiadau Cyhoeddus • Cyflwyniad i Astudiaethau Ffilm • Sgiliau Cyfryngau Allweddol Year 2 • Digital Public Relations Practice • Introduction to Video Production • Public Relations Theory • Theorising the Media Welsh medium modules/Modiwlau cyfrwng Cymraeg: • Cyfathrebu Digidol • Sgiliau Cyfryngau Ymarferol • Testunau Trawsgyfryngol Year 3 • Dissertation • Media and Communication Internship • Strategy, Marketing and Branding • Writing for Radio and Screen Welsh medium modules/Modiwlau cyfrwng Cymraeg: • Creu Cynhyrchiad Aml-Blatfform • Paratoi Traethawd Hir • Traethawd Hir

TYPICAL OFFER: BBB

Detailed entry requirements and course features available on the Course Reference Grid (page 160) †

BA Single Honours ▲ Public Relations and Media ♦ Public Relations and Media ♦ Public Relations and Media (with Foundation Year)

(with Year in Industry/Abroad)

▲ 3 YEAR ♦ 4 YEAR For individual UCAS course codes please visit the course web page

FUTURE CAREERS: • Advertising • Business • Digital Marketing • Journalism • PR and Marketing • Publishing • TV and Radio

Accreditations include:

151

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