BEHIND THE SCENES
domestic sales proved crucial, leading to remarkable growth where 70% of its current production now caters to the local market. As a second-generation leader, Meekiatichaikun is focused on the evolving challenges and opportunities in Thailand’s dental industry. “What we face today as a mass-market dental lab is vastly different from the past,” she emphasised. Central to Hexa Ceram’s success is its commitment to in-house training. Headquartered in a city steeped in a tradition of arts and crafts, the company benefits from a workforce that inherently understands the value of precision and attention to detail. This cultural affinity has made it easier to recruit and train staff locally, although expansion into regions like Southern Thailand has presented new challenges due to differing cultural dynamics.
in Chiang Mai. They understand the concept of ceramics and the finishing touches for crowns for instance,” Meekiatichaikun explained. After passing an internal examination, technicians receive on-the-job training with respective products. Hexa Ceram incorporates engineering teams to work alongside its technicians at each step of production to ensure the quality of products across different branches by following its SOPs and quality control measures. “Our training programmes are rigorous. Technicians first master the anatomy of the mouth before advancing to specialised skills,” Meekiatichaikun said. The company produces a wide array of dental devices, including removable dentures, crowns, bridges, veneers, implants, and orthodontic devices, all underpinned by strict SOPs and quality control measures. Moreover, the retention and upskilling of dental technicians are pivotal to Hexa Ceram’s mission, especially in Facing a short supply of skilled dental technicians, Meekiatichaikun’s long- term focus was sustaining its products through digitalisation
Founded in 1995 by a small team of three dedicated dental technicians, Hexa Ceram Dental Lab (Hexa Ceram) has since grown into a regional leader in dental prosthetics. Situated in Chiang Mai, Thailand — a region renowned for its breathtaking highlands, historical temples, and
centuries-old artisanal crafts — the company found the perfect environment to grow and thrive.
“At the time, favourable policies on foreign direct investment and taxation aligned perfectly with our business goals. Chiang Mai, a city deeply rooted in craftsmanship — whether it be silverware, jewellery, silk weaving, or ceramic pottery — provided a cultural foundation that was instrumental to our success,” shared Monikaproy Meekiatichaikun, CFO of Hexa Ceram. In its early years, Hexa Ceram focused primarily on international markets, with 80% of its sales dedicated to exports, particularly to France. Subsequently, the strategic decision to expand
“Traditional craftsmanship is passed down into the people and the culture
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