2030
A Vision for the Future of Tasmania’s Hospitality Industry
Contents
TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
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Forewords and Introduction BY THE THA Goal 1 CREATING SUSTAINABLE AND PROFITABLE BUSINESSES Goal 2 SUPPORTING OUR REGIONS
Goal 3 HOSPITALITY AND THE TASMANIAN BRAND Goal 4 CAREERS THAT ARE SUCCESSFUL AND LIFELONG Goal 5 PARTNERSHIPS FOR SUCCESS
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Foreword
For the past 15 years, the Tasmanian Hospitality Association has worked through memorandum of understandings with all political parties to elevate the hospitality sector into a premium experience for both locals and visitors. Hospitality is the state’s third largest employing industry, providing opportunities for people of all walks of life to enter a career which can take them to all corners of the globe. Two years of dealing with the COVID-19 pandemic brought a screeching halt to the mass of momentum that was building. Damage was done, but the strong foundations of our
As our state continues to recover and grow following the impact of COVID-19, our hospitality industry demonstrates why it is the lifeblood of our regional communities. This important sector employs eight per cent of Tasmania’s workforce. Our 2 417 operating businesses invest $557 million in our state through salaries, and more than $723 million into the economy overall. However, there are still challenges ahead, and I congratulate the Tasmanian Hospitality Association (THA) on Hospitality 2030 – a vital piece of work to address the key issues facing the industry right now. From industry engagement, to developing and nurturing
industry shone through as we emerge on the other side. Hospitality venues and their staff are the heartbeat of local communities and the first point of contact for visitors and will continue to be so. What is vitally important is to not only focus on strengthening the sector now, but also put stepping stones in place to ensure it remains viable and vibrant well into the future. It is why we have spent the past 18 months engaging with a wide range of key hospitality stakeholders and consumers across the state to develop our visionary document Hospitality 2030. This will be our guiding document on an eight-year journey, where we ambitiously aim to further engrain and enhance this state’s amazing produce, businesses, staff and experiences. Our consultations have uncovered a range of key priorities and areas of focus which require addressing, and we need to start now – understanding Hospitality 2030 will evolve and align with new challenges and issues we encounter in the coming years. With continued support from the State Government for our programs and initiatives which assist workforce development and upskilling the sector, we can safeguard the future of this wonderful industry.
strategic partnerships, to an extensive program of activities that promote the industry and what it’s known for, the THA has put forward a clear and considered vision. One of the most critical strategic challenges is workforce development. We know there is no industry without the people behind it. Through a suite of engagement and training initiatives, the THA will work to improve the industry’s access to a skilled workforce capable of matching our state’s global reputation as a destination. As part of our support for this industry, our government has provided the Tasmanian Hospitality Association with an additional $7 million to support the sector over the next three years, which is being used to develop new and extend existing initiatives, including Hospitality 2030. I commend the THA for working across the sector to develop an industry-led Strategy. The delivery of these actions will help to ensure that our hospitality businesses and workers are well positioned to weather challenges and continue to prosper into the future.
STEVE OLD CEO TASMANIAN HOSPITALITY ASSOCIATION
HON NIC STREET MP MINISTER FOR HOSPITALITY AND EVENTS
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INTRODUCTION The following goal summaries have been prepared to support the Tasmanian Hospitality Industry 2030 Plan. The summaries provide a brief explanation of each of the stated aspirations and priorities.
Hospitality 2030
THE TASMANIAN EXPERIENCE
A PLACE TO COME TOGETHER
SUPPORTING OUR REGIONS
We celebrate the Tasmanian Brand HOSPITALITY AND THE TASMANIAN BRAND
CAREERS THAT ARE SUCCESSFUL AND LIFELONG
PARTNERSHIPS FOR SUCCESS
CREATING SUSTAINABLE AND PROFITABLE BUSINESSES Hospitality is valued by all We offer contemporary and authentic customer experiences Our business owners and operators are skilled and capable Our businesses are mentally healthy workplaces We manage environmentally sustainable businesses We operate in a fit- for-purpose regulatory environment
Hospitality is recognised as a valued and attractive career
Hospitality venues continue to play a central role as the lifeblood of our communities
The industry and the Tasmanian government work collaboratively to support the growth and development of Tasmania’s hospitality industry The industry works closely with Tourism Tasmania and the regional tourism organisations to deliver the objectives of T21 The industry works closely with Brand Tasmania to develop and promote the Tasmanian Brand The industry works closely with its national and international colleagues, in developing and delivering a contemporary hospitality experience in Tasmania
The hospitality industry offers well defined career pathways and attractive employment conditions First class training services are in place to meet the industry’s needs. Government funding supports accredited and non-accredited training, including the regional areas Women have an equal and strong representation in leadership roles in the industry We support international workers and workforce diversity
Tasmanian produce is at the heart of our businesses
Quality infrastructure is in place across the state
Our venues showcase Tasmanian music and performance artists Tasmania has a vibrant events and festivals calendar Tasmania’s local sporting and community clubs are thriving
Utility services help our businesses grow
Supply chains meet our industry needs
Community infrastructure, e.g. housing is in place to support our staff
Our road networks are safe
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 1 Creating Sustainable and Profitable Businesses
HOSPITALITY IS VALUED BY ALL Our hospitality businesses play a central role in the lifestyle that Tasmanians have come to expect and enjoy and are the lifeblood of our communities. While critical to the success of the Tasmanian tourism industry, Tasmania’s hospitality industry not only delivers the experiences that our visitors from interstate and overseas remember and take home with them, our industry celebrates the diversity and uniqueness of the Tasmanian people.
Our hospitality industry plays an enormous part in why we all love to live here. In an ever-competitive world, facing critical challenges every day, our hospitality businesses need the support of Tasmanians and their local community in order to survive and thrive. Showcasing our industry and informing the community of the incredible experiences and services on offer in our urban centres, our regional areas and in our island communities supports our businesses, and supports our communities by promoting a place for Tasmanians to come together.
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WE OFFER CONTEMPORARY AND AUTHENTIC CUSTOMER EXPERIENCES An authentic Tasmanian experience is what our interstate and international visitors are seeking when they come to our island state. For these reasons we should not seek to mimic what they can experience elsewhere, but continue to be ourselves, and further develop the lifestyle that we have all come to expect and enjoy. It is important these experiences align with the Tasmanian Brand. Our quality produce and friendly service, our lack of pretension and welcoming atmosphere, must continue to be the cornerstones of our businesses, while remaining at the forefront of innovative and new experiences, and embracing modern technologies. An authentic Tasmanian experience is what our interstate and international visitors are seeking when they come to our island state.
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
OUR BUSINESS OWNERS AND OPERATORS ARE SKILLED AND CAPABLE The Tasmanian Hospitality Industry is projected to grow as it moves beyond the pandemic and ensuring new and existing businesses are profitable and sustainable is critical to ensuring the industry as a whole remains viable. The failure of start-up businesses in the hospitality industry is a tragedy for those who are willing to take up the challenge and are prepared to have a go. More often than not, however, these failures arise where the business owners are not fully aware of the challenges they will face and the regulatory requirements they must comply with. History has also shown that poor quality and poorly planned businesses can have a negative impact on the perception of the industry, which can have a flow on effect to existing, compliant businesses.
The industry can also be stressful, with heavy demands on business owners, operators and their staff as they work hard to provide an enjoyable experience in a time poor situation, and more often than not, in a competitive market and on very tight financial margins. The complexity of the regulatory environment also places substantial obligations on business owners and operators and awareness of these responsibilities is essential in managing a successful hospitality business. To be successful in this environment therefore it is essential that the business owners and operators have the skills, capabilities and knowledge to be able to effectively manage their businesses and a key objective will be to ensure all business owners and operators, including start up businesses, have access to guidance, training and support, so that they can be successful into the future.
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
OUR BUSINESSES ARE MENTALLY HEALTHY WORKPLACES
Reducing staff turnover, absenteeism and poor staff performance will go a long way to increasing productivity and the customer experience. And developing a business that has a reputation for supporting its staff will go a long way to being able to attract skilled staff who contribute to the success of the business. Across the industry we need to work with venue owners, operators and their staff around Tasmania to promote healthy lifestyles, focusing on key areas such as encouraging healthier diets, and promoting exercise and physical activity to create a more vibrant and resilient workforce.
While hospitality is a rewarding career, it can be challenging to provide a quality friendly service, in an often frantic setting. There is no question that owners, operators and their staff need to be able to manage what can, at times, be stressful environments. For these reasons creating mentally healthy and safe workplaces is essential, not only in looking after the welfare of the staff and the business owners and operators themselves, but also in developing a successful and profitable business.
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
...creating mentally healthy and safe workplaces is essential, not only in looking after the welfare of the staff and the business owners and operators themselves, but also in developing a successful and profitable business.
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
WE MANAGE ENVIRONMENTALLY SUSTAINABLE BUSINESSES
These all represent important areas where the hospitality industry can contribute to better management of our environment, through the reduction of organic wastes and reprocessing of wastes generated, reducing energy demand and adoption of renewable energy sources, and better purchasing and recycling of plastics, containers and other packaging materials.
Delivering a contemporary hospitality experience involves the consumption of produce and energy, as well as the handling of packaged goods. In turn this leads to the generation of organic wastes, demand for energy and the need for managing plastics, containers and other packaging materials.
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Goal 1 – Creating Sustainable and Profitable Businesses TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
WE OPERATE IN A FIT-FOR-PURPOSE REGULATORY ENVIRONMENT The hospitality industry accepts Government regulation, as it helps ensure there is a safe and equitable industry for Tasmanians to enjoy and for businesses to thrive. However, it is equally important that the regulatory environment is one that supports the industry, to help it grow and prosper, and not one that unduly impedes businesses with unnecessary or non-essential rules and obligations that achieve little. Importantly, as the industry changes and adapts over the years to meet the contemporary expectations of consumers, the regulatory environment must also change and adapt so that it is properly reflective of the needs of the day. It is also important that the industry and the regulators work together in ensuring compliance and resolving issues, as opposed to an adversarial approach. The industry and the government need to work together on critical issues that have a major impact on the viability and sustainability of businesses. One such example is insurance. The fires and floods that have occurred across Australia over the past few years have seen the cost of insurance skyrocket, in many cases simply becoming unaffordable. But a more recent trend has seen cases, particularly in Tasmania’s rural and regional areas, where underwriters have simply refused to insure hospitality businesses. This has placed those businesses at severe risk so the hospitality industry, and the government, will need to work together to create pathways where businesses can operate in a secure and sustainable operating environment.
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Goal 2 – Supporting our Regions TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 2 Supporting our Regions
HOSPITALITY VENUES CONTINUE TO PLAY A CENTRAL ROLE AS THE LIFEBLOOD OF OUR COMMUNITIES The community response during the consultation process was very clear and strong. Our hospitality venues are the lifeblood of our communities. They are the places we go to meet and be with friends and loved ones, to celebrate or relax, and enjoy the best that life has to offer.
But our hospitality venues are much more than this. They are important places of employment for our towns and our cities, they are major purchasers of local produce, goods and services, and they are the go-to businesses for sponsorship and support for our local sporting and community clubs. A strong and vibrant hospitality industry is therefore essential if we are to see our communities prosper.
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Goal 2 – Supporting our Regions TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
QUALITY INFRASTRUCTURE IS IN PLACE ACROSS THE STATE High speed, quality and reliable communications technology is essential for all modern-day business enterprises, and equally so for hospitality businesses. Online booking systems, services apps and cloud-based business management systems are just a few of the critical tools that hospitality businesses require in order to be competitive and to attract customers. For these reasons, access to high-speed reliable internet is now an essential infrastructure need in conducting a modern hospitality business. A reliable mobile phone service is especially important as our modern-day visitors navigate their way around the state. Not only a means of communications, a reliable, mobile phone service is an important safety consideration as our visitors travel to our more remote and regional areas, places where Tasmania now boasts some world-renowned accommodation and visitor experiences. Importantly this is a critical issue not only for the hospitality sector but all businesses around the state. It is an issue that requires the commitment and collaboration of the Australian and Tasmanian governments, the telecommunications carriers and the business sector, to help ensure by 2030 quality communications infrastructure is in place to support our regional and remote industries.
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Goal 2 – Supporting our Regions TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
UTILITY SERVICES HELP OUR BUSINESSES GROW The hospitality industry is a significant customer of Tasmania’s utility services – water and sewerage, energy and telecommunications. As a critical service to support business operations, it is essential that these services are available and reliable. It is equally important however that these services are affordable, and do not place undue burdens on business enterprises, particularly in our rural and regional areas. As a cost which directly impacts on the profitability of businesses, and hence their capacity to employ staff, it is essential that the Tasmanian government, the utilities and service providers, and the industry, work together to ensure this critical infrastructure is in place and at a cost which business enterprises can afford. SUPPLY CHAINS MEET OUR INDUSTRY NEEDS The hospitality industry is very dependent on being able to access goods and services. While as far as practical our businesses source these goods and services locally, many products must still come from afar. This is also true of the local providers themselves, who are very much dependent on the delivery of materials and supplies from around the state, nationally and internationally. Tasmania’s supply chains are therefore a critical consideration in managing a successful hospitality business and this is particularly the case in the more rural and regional areas of the state. The lower frequency of supply, or the longer delivery wait times, can often mean that rural and remote businesses must carry larger stocks, increasing their costs. The objective for 2030 will be to see reliable, efficient, timely and affordable delivery systems are in place so that hospitality businesses, particularly those in our rural and regional areas, can be sustainable and prosperous, ensuring we can continue to offer a quality service around the state to our visitors and Tasmanians alike.
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A strong and vibrant hospitality industry is therefore essential if we are to see our communities prosper.
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Goal 2 – Supporting our Regions TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
OUR ROAD NETWORKS ARE SAFE Tasmania boasts some magnificent road journeys, some that are the equal of celebrated road journeys around Australia. Our road network however, particularly in the rural and regional areas, can present some challenges, especially where our visitors are unaware and unprepared. This is not to say that we need to upgrade these road networks, but we need to have in place measures to ensure Tasmanians and our visitors can travel to our rural and regional attractions safely. In some instances, this may simply mean mobile phone services are available in some critical remote areas. In other instances, it may be an issue of signage, or road network information services (on the ground and online) to enable our visitors to be more knowledgeable of the roads they are travelling on. The key objective is to ensure that our visitors can experience all that Tasmania has to offer and can visit our rural and regional areas safely.
COMMUNITY INFRASTRUCTURE, E.G. HOUSING IS IN PLACE TO SUPPORT OUR STAFF While housing accommodation is a challenging issue more generally across the state, it can be an even more substantial challenge for hospitality businesses looking to attract staff in our rural and regional areas. Many of the important drawcards to our island state are experiences in our remote locations, and it is essential to be able to accommodate any staff required. Promoting hospitality careers in our rural and regional areas also requires access to medical services, childcare, schools, recreational facilities, and amenities that can attract families and young people, to live in these locations and establish a life for themselves. This is not unique to the hospitality industry but is an important issue that requires the collaboration of the Tasmanian Government, local governments and the business sector, to look at ways of supporting business development in our rural and regional areas as we head towards 2030.
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Goal 3 – Hospitality and the Tasmanian Brand TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 3 Hospitality and the Tasmanian Brand
TASMANIAN PRODUCE IS AT THE HEART OF OUR BUSINESSES Visitors to our island state are looking for that authentic Tasmanian experience. This includes the provenance of the food, wine and beverages being offered – they are looking to “taste Tasmania”. Importantly, they are looking for that very local experience, to enjoy what the locals enjoy. As an industry we must therefore focus on our local producers and providores and be proactive in promoting what Tasmania has to offer, while at the same time matching our venues with our local suppliers. This also represents an important benefit to local regions, increasing demand and therefore supporting regional jobs.
WE CELEBRATE THE TASMANIAN BRAND
Consultation with the Tasmanian community has highlighted just how much hospitality is at the heart of Tasmania’s brand. Our recognition as a destination of quality food, produce, wine and beverages relies substantially on our quality of service, and the welcome our visitors experience as they travel around the state. In turn it is important that our hospitality business owners, operators and their staff see this as an essential part of their role, promoting our quality food and produce, and celebrating the Tasmanian brand.
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Goal 3 – Hospitality and the Tasmanian Brand TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
OUR VENUES SHOWCASE TASMANIAN MUSIC AND PERFORMANCE ARTISTS The hospitality industry was devastated by the Coronavirus pandemic, as were the music and performing arts sectors. As we enter the rebuilding phase, there is an important opportunity to support our local music and performing arts industries by actively promoting musicians and performance artists in our venues. Critically, this represents an opportunity for the Tasmanian Government, the hospitality industry and the music and performing artists industries, to collaborate, and revitalise these vital sectors.
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Goal 3 – Hospitality and the Tasmanian Brand TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
As we enter the rebuilding phase
TASMANIA’S SPORTING AND COMMUNITY CLUBS ARE THRIVING
TASMANIAN HAS A VIBRANT EVENTS AND FESTIVAL SECTOR Events and festivals are an essential part of the Tasmanian lifestyle. They provide Tasmanians with the opportunity to experience their own food, wine and produce, experience our own musicians and artists, learn about our agricultural industries, see the work of our craftsmen and craftswomen, learn about our indigenous cultures and learn about the many other cultures that have come to call Tasmania home. Experiencing the thrill of the V8s, and the grandeur of the super maxis as they race up the Derwent are also iconic pastimes. Importantly our local events and festivals play a key role in bringing our communities together, including local fun runs, sporting carnivals, weekend markets, charity events and fund-raisers, quiz nights and many, many more. Hospitality has an essential role to play in bringing these events and festivals to life, not just in terms of the provision of quality food, wine and beverages, but also in providing the venues and the support and sponsorship needed to make them successful. In return, these events and festivals create demand for the industry across the state and importantly, in the rural, regional and remote areas. Developing a successful events and festival calendar is therefore essential and will require close collaboration with the Tasmanian Government, local councils and the hospitality industry, to develop a schedule that not only supports our local communities but attracts visitors from interstate and around the world
Tasmania’s sporting and community clubs are at the very heart of our local communities. They are essential to our healthy way of life, to that sense of belonging, of being part of something, where we share in our endeavours and, most of all, important in managing our mental health and wellbeing. Hospitality plays a vital role in helping our sporting and community clubs thrive. Pulling a beer at the clubhouse after the game, serving pies and sandwiches at the tuck shop for the junior sports day, a place for the veterans to meet and remember their comrades, sponsorship of guernseys for the local team, a place for the local sports committee to meet, and much, much more. The hospitality industry will continue to work closely with the Tasmanian Government and sporting and community clubs and their associations, to help ensure our clubs industry thrives and plays its vital role in fostering healthy Tasmanian communities.
(from Coronavirus), there is an important opportunity to support our local music and performing arts industries, by actively promoting musicians and performance artists in our venues.
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Goal 4 – Careers that are Successful and Lifelong TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 4 Careers that are Successful and Lifelong
HOSPITALITY IS RECOGNISED AS A VALUED AND ATTRACTIVE CAREER The growth of the Tasmanian hospitality industry is providing exciting career options for Tasmanians. It has long been the case that, in Australia, hospitality is seen as a job on the way to a career in another industry. An important goal for the Tasmanian hospitality industry will be to alter this perception and continue to showcase existing and future careers in the industry.
This change will require some resetting within the industry itself, in areas such as casualisation, and development of career paths. Supporting businesses in changing their workforce models will be necessary. However, in order to ensure the industry is able to employ well qualified and enthusiastic staff members, a strong focus over the coming decade will need to be on fostering career development in the industry, and workforce development programs and initiatives will continue to remain a key focus for the industry.
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Goal 4 – Careers that are Successful and Lifelong TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
Importantly, industry consultation
THE HOSPITALITY INDUSTRY OFFERS WELL DEFINED CAREER PATHWAYS AND ATTRACTIVE EMPLOYMENT CONDITIONS As hospitality becomes more recognised as a valued and attractive career, providing adequate and competitive employment conditions will be critical to ensure appropriate levels of quality skilled staff are available to provide the Tasmanian experience. Qualified and experienced Tasmanian hospitality staff can also develop international careers with the large hotel organisations, famous and not so famous restaurants, wineries, event organisations and many more. Importantly, industry consultation highlighted the need to put the ‘party’ back into hospitality careers. As an industry with many small and seasonally dependent businesses, it will be essential to develop innovative and whole of industry workplace solutions, that recognise work force mobility and increase employee retention.
highlighted the need to put the ‘party’ back into hospitality careers.
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Goal 4 – Careers that are Successful and Lifelong TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
FIRST CLASS TRAINING SERVICES ARE IN PLACE TO MEET THE INDUSTRY’S NEEDS. In order for Tasmania to continue to provide a contemporary and attractive hospitality experience, it needs staff that are well trained to deliver this service. If not, then the graduates themselves are not being well served, as they will not have been prepared for the career for which they aspire. While on-the-job training is equally crucial in any business or industry as part of the overall learning process, the system will fail these students if their initial training does not provide them with the grounding and the fundamental skills that are needed. For these reasons, it is essential that hospitality training services and training facilities look to provide the skills sets that the industry needs. In a modern and evolving hospitality industry, the training
must also be responsive to these changes, and work towards ensuring the graduates have the best chance of success when they enter the workforce in their chosen career. If this is not the focus, then the drop-out rate of graduates entering and then leaving the industry will always be high, and the industry will always struggle with access to well qualified and capable staff. The new industry led Visitor Experience Training (VXT) provides an important opportunity to meet the industry’s training and careers development needs. But VXT is not the only training institution and provider servicing the hospitality industry in Tasmania. It will be critical that the Tasmanian Government, training institutions and the industry work collaboratively to ensure all those aspiring to a career in hospitality have access to the training they need to be successful.
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Goal 4 – Careers that are Successful and Lifelong TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
WOMEN HAVE AN EQUAL AND STRONG REPRESENTATION IN LEADERSHIP ROLES IN THE INDUSTRY Historically, the hospitality industry has been dominated by men in leadership roles. And while the industry is changing, there remains an important need for women to have a far greater representation in taking the industry forward. Importantly, women represent more than 50 per cent of the potential customer base for any hospitality business and better understanding their needs and aspirations will be essential in developing a contemporary hospitality industry. Actively promoting and supporting women in leaderships roles in Tasmania’s hospitality industry will therefore be a key objective over the coming decade.
GOVERNMENT FUNDING SUPPORTS ACCREDITED AND NON-ACCREDITED TRAINING, INCLUDING THE REGIONAL AREAS Much of the focus for government funding for hospitality training over the years has been towards accredited training. Providing graduates with the qualifications and credentials is important in supporting their efforts in developing their skills and finding employment in their chosen career. However, there are a significant number of people looking for employment in the hospitality industry who are not seeking to develop a career but rather, to find a job where only the basic skills may be needed. In these instances, a formal qualification may not be their best option. Instead, non-accredited training, which provides these basic skills, will be more suited to their needs and will be far less expensive to provide. Upskilling existing workers with new skills as the industry changes is equally important. Non-accredited training is well suited to some positions within the hospitality industry, in the main only requiring a simpler, and in many cases, a more practical skill set. This approach also opens up the opportunities for a larger number of people to make their way into the workforce. For these reasons, government funding provided to support skills training should include funding of non-accredited training options, to provide more Tasmanians with access to the training that will most assist them in finding employment.
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Goal 4 – Careers that are Successful and Lifelong TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
WE SUPPORT INTERNATIONAL WORKERS AND WORKFORCE DIVERSITY Unskilled and skilled international workers were a critical component of the Tasmanian hospitality industry before the pandemic. While providing skills and employment opportunities to a local workforce is the priority, the cultural diversity, language and skills of international workers remains critical. Supporting international workers, including students, will also enhance and broaden the customer experience.
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Goal 5 – Partnerships for Success TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 5 Partnerships for Success
THE INDUSTRY AND THE TASMANIAN GOVERNMENT WORK COLLABORATIVELY TO SUPPORT THE GROWTH AND DEVELOPMENT OF TASMANIA’S HOSPITALITY INDUSTRY The goals and aspirations of the Tasmanian Government and the Tasmanian hospitality industry are the same – that is a vibrant and prosperous hospitality industry that employs Tasmanians, increases investment and supports our uniquely Tasmanian way of life. It makes every sense therefore that the government and the industry work collaboratively and in partnership to achieve these common objectives. Importantly there are some things that the industry must do itself towards these ends, while in other instances it will need the government working closely with the industry to deliver the outcomes that are needed.
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Goal 5 – Partnerships for Success TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
THE INDUSTRY WORKS CLOSELY WITH TOURISM TASMANIA AND THE REGIONAL TOURISM ORGANISATIONS TO DELIVER THE OBJECTIVES OF T21 It has long been the case that the question has been asked, what is the difference between tourism and hospitality, aren’t they the same? To visitors to our island state, there is no distinction. For them it is one, seamless experience. But there is an important difference and one that underpins the hospitality industry’s role in delivering the T21 objectives. Put simply the hospitality industry’s role is to provide our visitors with a memorable experience, a warm welcome when they come to our cafes, our pubs and our restaurants to experience our fine produce, and to make them comfortable when they are ready to turn in for the night. To achieve this we need a workforce that can provide that friendly customer service, and to help ensure our businesses across the state are profitable and offer a contemporary and memorable hospitality experience. The hospitality industry will continue to work closely with Tourism Tasmania and the Regional Tourism Organisations who are the eyes and ears in our regional areas, to deliver the workforce development and sustainable business objectives set out in T21.
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Goal 5 – Partnerships for Success TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
THE INDUSTRY WORKS CLOSELY WITH ITS NATIONAL AND INTERNATIONAL COLLEAGUES, IN DEVELOPING AND DELIVERING A CONTEMPORARY HOSPITALITY EXPERIENCE IN TASMANIA While the Coronavirus pandemic has had a major impact on the hospitality industry worldwide, there is no question the industry is continuing to evolve and innovate, as it seeks to meet the ever-growing expectations of tourists and their local communities. It is essential therefore that the Tasmanian hospitality industry continues to be engaged with its national and international counterparts, to be knowledgeable of what is on offer and occurring around the world and where appropriate, foster innovation and development here in Tasmania. We can and must never stop learning and growing if we are to maintain our reputation and position in the market. For these reasons the Tasmanian hospitality industry will continue to build on the relationships already in place nationally and internationally, and actively engage with the industry around the world, to help ensure Tasmania continues to offer a contemporary hospitality experience to our local communities and the visitors to our island state.
THE INDUSTRY WORKS CLOSELY WITH BRAND TASMANIA TO DEVELOP AND PROMOTE THE TASMANIAN BRAND Consultation with the community highlighted the importance of the Tasmanian brand. Tasmania not only offers up world class produce, food and wine, we do it in our own unique and authentic way. This is not contrived. It is as much about who we are as it is about what we have to offer. Brand Tasmania’s role has been to capture and promote the Tasmanian brand and the hospitality industry has an important role to play in supporting Brand Tasmania, as it sets about to actively promote Tasmania to the world.
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Goal 5 – Partnerships for Success TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
The goals and aspirations of the Tasmanian Government and the Tasmanian hospitality industry are the same – that is a vibrant and prosperous hospitality industry that employs Tasmanians, increases investment and supports our uniquely Tasmanian way of life.
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