Goal 3 – Hospitality and the Tasmanian Brand TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
GOAL 3 Hospitality and the Tasmanian Brand
TASMANIAN PRODUCE IS AT THE HEART OF OUR BUSINESSES Visitors to our island state are looking for that authentic Tasmanian experience. This includes the provenance of the food, wine and beverages being offered – they are looking to “taste Tasmania”. Importantly, they are looking for that very local experience, to enjoy what the locals enjoy. As an industry we must therefore focus on our local producers and providores and be proactive in promoting what Tasmania has to offer, while at the same time matching our venues with our local suppliers. This also represents an important benefit to local regions, increasing demand and therefore supporting regional jobs.
WE CELEBRATE THE TASMANIAN BRAND
Consultation with the Tasmanian community has highlighted just how much hospitality is at the heart of Tasmania’s brand. Our recognition as a destination of quality food, produce, wine and beverages relies substantially on our quality of service, and the welcome our visitors experience as they travel around the state. In turn it is important that our hospitality business owners, operators and their staff see this as an essential part of their role, promoting our quality food and produce, and celebrating the Tasmanian brand.
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