Goal 5 – Partnerships for Success TASMANIAN HOSPITALITY INDUSTRY 2030 PLAN
THE INDUSTRY WORKS CLOSELY WITH ITS NATIONAL AND INTERNATIONAL COLLEAGUES, IN DEVELOPING AND DELIVERING A CONTEMPORARY HOSPITALITY EXPERIENCE IN TASMANIA While the Coronavirus pandemic has had a major impact on the hospitality industry worldwide, there is no question the industry is continuing to evolve and innovate, as it seeks to meet the ever-growing expectations of tourists and their local communities. It is essential therefore that the Tasmanian hospitality industry continues to be engaged with its national and international counterparts, to be knowledgeable of what is on offer and occurring around the world and where appropriate, foster innovation and development here in Tasmania. We can and must never stop learning and growing if we are to maintain our reputation and position in the market. For these reasons the Tasmanian hospitality industry will continue to build on the relationships already in place nationally and internationally, and actively engage with the industry around the world, to help ensure Tasmania continues to offer a contemporary hospitality experience to our local communities and the visitors to our island state.
THE INDUSTRY WORKS CLOSELY WITH BRAND TASMANIA TO DEVELOP AND PROMOTE THE TASMANIAN BRAND Consultation with the community highlighted the importance of the Tasmanian brand. Tasmania not only offers up world class produce, food and wine, we do it in our own unique and authentic way. This is not contrived. It is as much about who we are as it is about what we have to offer. Brand Tasmania’s role has been to capture and promote the Tasmanian brand and the hospitality industry has an important role to play in supporting Brand Tasmania, as it sets about to actively promote Tasmania to the world.
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