“ I know this is where I am meant to be. Hospice is my calling.” - Adrienne, APRN -
Also, during this same early fiscal year time frame, our Marketing and Communications team was developing a new advertising campaign that would launch in the new calendar year.
They asked leaders throughout the organization for the names of people who best exemplify our mission of compassion and would be willing to be the “faces” of this new campaign.
After a long selection process, because so many names were submitted, the group was narrowed, and the team went to work to collect their stories and create individual and group photo shoots for the campaign.
The “We Are Community. The People Who Care.” campaign would soon launch on billboards, in print, online, and on the radio.
In the first few months of our fiscal year, we were busy caring for our patients and families. We were actively fundraising and busily developing an advertising campaign to recognize and thank our people for their commitment to our mission of compassion.
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