Jon Carson Consulting - August 2019

August 2019



My Daughter’s First Cold-Call at Age 15

“The second part is enthusiasm and caring,” shared Clare. She told me she is proud of her referral and recommendation rate of the company’s clients via the phone. Additionally, she is equally pleased with how they respond to, “I don’t know how you feel, but I understand.” Clare explains that this part of the script helps “make the customers feel important and like we care about them.” One of our training mottos is this: They will not remember what you say. However, they will remember how you make them feel. “Dad, I love it when we make a customer or even a prospect feel important and like we really care,” Clare commented. With her mastery of the phone system, my current fear is that I will be working for Clare in the near future! Together, my daughter and I created an acronym that might be helpful for your team that answers the phone or makes outgoing customer-care calls. C.L.A.R.E C are and express compassion for the customer or prospect. L ove and own your script. A ttitude is everything. “I think I can. I know I can. I did it!” R elate to how the person on the other end wants to be communicated with. E nthusiasm goes a long way over the phone. Act enthusiastic, and you’ll be enthusiastic!

Are you training your director of first impressions?

Most people who have Clare assist on the phone at their business think answering and making calls come easy for her. “She’s a natural,” they say. Perhaps her least favorite comment is, “Clare is just like you, Dave!” On the contrary, the opposite is true for Clare when it comes to picking up the phone. “I remember when I made that first customer-care call for Allied Business Solutions,” says my now 19-year-old daughter, who is a sophomore in college. “I was so scared. I knew I was going to make a mistake or mess something up.” It’s interesting when I tell my customers about Clare mastering our phone system at such a young age. They seem shocked at how a 15-year-old could pick up the system so fast. I asked Clare, “What is the secret to mastering our phone system? Or better yet, what was the turning point for you to master it?” Clare replied, “The first secret is confidence. The script gave me confidence in knowing that I can deal with anything that happens on the other end of the phone no matter what the customer or prospect might say to me.” Clare worked this summer as the director of first impressions for Meridian Automotive. “When I came back from my summer trip and started making calls again in July, I could tell I was rusty. You have to own the script.”

By the way, Clare does make appearances for training if it fits into her busy college schedule. If we can do it, you can do it!

-Dave Tester


‘Ego Is the Enemy’

Get Over Yourself and Find Success

This ambitious premise shouldn’t come as a surprise if you’re familiar with the author. Dropping out of college at 19 to be mentored by business strategist Robert Greene, Holiday has become one of the most trusted advisors of our time, working with brands like Google, Taser, and Complex. His other bestseller, “The Obstacle Is the Way,” tackles the difficulties of the creative process and our natural tendency to avoid necessary steps toward our success. “Ego Is the Enemy” dives deeper into the latter concept, highlighting ways we sabotage or deceive ourselves. For Holiday, ego is defined loosely as our perception of self. Some may have a poorer outlook on themselves than others, but, as the book’s title suggests, ego hurts us regardless of which end of the spectrum we fall on. Holiday argues our self-perception can act as both a roadblock and a pitfall: Those with low self-esteem get stopped by doubt, while those with inflated egos often trip over their own arrogance. Those who unshackle themselves from their own personal narratives, however, can find lasting success. “Ego Is the Enemy” is rich with examples of this concept in action as it explores the lives and contributions of often overlooked historical figures like Katharine Graham and Howard Hughes. These powerful individuals remain relatively obscure thanks to their tendency to put their work before self-promotion, yet their impact on global events is undeniable. Pulling from history, literature, and the latest psychological findings, Holiday weaves an argument as engaging as it is thought-provoking. At times contemplative and other times combative, “Ego Is the Enemy” holds up a mirror to readers and asks them to challenge what they see. For those willing to attempt conquering themselves, this book is a worthy companion.

Once in a while, a book comes along with a truly transcendent message. “Ego Is the Enemy” by Ryan Holiday is one such work. This book is not just for business owners, athletes, or those trying to lose weight; it’s a guide for everyone . By digging into the root of the human condition, this instant bestseller examines the single greatest threat to our own success: ourselves.



Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit for more details.

“I want to take a minute to say ‘thank you.’ I love when I get to sit in on sales training. I always walk out with a refresh or new ideas and tips. You did a great job in keeping us all engaged. I just walked around and visited with each sales rep and asked them what they thought, and everyone had an energy that was positive after the meeting. Two of the reps have already given me the clients they are calling, so that was positive too.”

“Thank you for your phone training session! It was beyond helpful. My mind is racing with how much I can change and how I can do better. Listening to what’s not being said is my goal for the year, as well as using, ‘Tell me more.’”

–Danielle Talbot Sales Team, The Newsletter Pro

–Michelle Robinson Advertising Director, Idaho Press-Tribune


These Young Minds Will Help Your Business Thrive What Interns Can Offer

Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE RECRUITING In today’s competitive job market, recruiting a recent college graduate with relevant experience feels like finding a unicorn. But a coveted hire doesn’t have to be one in a million. An effective internship program can give you the opportunity to bring college interns on to your staff who could potentially become full-time employees. And luckily, unlike regular hires, you aren’t making a long-term, expensive commitment to your interns. During their internships, you can test whether or not they will be a great fit for your company before offering them a permanent position. And if an intern impresses you enough to hire them on after graduation, you can rest assured knowing they will already be familiar with their job by then. FRESH PERSPECTIVES There’s a reason top companies like Facebook and Chevron invest heavily in their internship programs. By bringing in young, innovative

minds, you open up your business to fresh, unique solutions. Interns have spearheaded effective social media campaigns, modernized standard operating procedures, and even designed apps to help their businesses run smoother. In a world where remaining relevant is key to growth, businesses can’t afford to be out of touch with the next generation of consumers. So, while interns will likely do much of the grunt work at your business, don’t be afraid to hand them more responsibilities. Bring them into strategy meetings, ask for their thoughts, and treat them as valued parts of the team. Do this and you’ll be in step with some of the biggest players in the business world.

Chuckwagon Roundup GG Gretchen’s Kitchen (My mom’s secret recipes)

Ingredients • 1 lb skinless wieners • 2 1-lb cans barbecue beans • 1 cup shredded cheddar cheese • 1/2 cup sour cream • 1 tsp onion powder • 1 tbsp oregano • 2 tbsp barbecue sauce • 2 cups flour

• 2 tsp baking powder • 1/4 tsp baking soda • 1 tsp salt • 1 tsp chili powder • 1/3 cup cooking oil • 1 cup buttermilk • 1 egg • 6 pitted olives, halved

Take a



1. Grease bottom and sides of 12x8-inch baking dish or 12- inch round casserole dish. 2. Split 6 wieners in half, lengthwise. Cut remaining wieners into 1/2-inch slices. 3. To make filling, combine beans, cheese, sour cream, onion powder, oregano, barbecue sauce, and wiener slices. 4. In large mixing bowl, combine flour, baking powder, baking soda, salt, and chili powder. Mix well in center. 5. Combine oil, buttermilk, and egg. Pour into dry ingredients and mix just until moistened. 6. Spread mixture on bottom and sides of baking dish. Top with filling. 7. Place wiener halves with skin-side down and olives on top. 8. Bake at 400 F for 30–35 minutes until crust is golden-brown.

Remember to listen to GOD. Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit

Revelations 3:20 “ Behold, I stand at the door and knock. If anyone hears my voice and opens the door, I will come in to him and eat with him, and he with me.”


Tester TIME 17707 Madison Rd. Nampa, ID 83687 208-707-9807


1 2 2 3 4

A Cold-Call First

Your Ego Is Holding You Back


What Interns Offer

How Goat Yoga Helps You Get in Shape YOGA WITH … GOATS?! This Year ’s Strangest Fitness Trend

For those who may be looking for a hidden or reasonable meaning behind the term “goat yoga,” you’re out of luck because it’s exactly what it sounds like. In this age of kale smoothies and paleolithic diets, there are few things people won’t try to get in shape.

These interactions are meant to keep you focused, grounded, and connected with both yourself and the nature around you. If

you’re looking for a speedy workout, this may not be for you, but if you’re looking for an afternoon you won’t soon forget, you’ll have to find the nearest goat specialist.

Luckily, as with most fads, there aren’t many downsides to thinking outside the box with your fitness. With a million different ways to stay healthy in this world, doing yoga alongside a tribe of goats may not be so strange after all.

Everyone who participates in one of these classes ultimately walks away with something a little different. Some shared

results are usually reduced stress and anxiety, pain relief, a boost in happiness, and mental clarity. While we’re starting to hear more about it this year, goat yoga actually sprang up in 2016 and has grown into chapters all around the world, capturing the hearts of everyone, even including some big-name celebrities. Advocates for goat yoga continue to rave that there is no better distraction from the perils of work stress, sickness, depression, and political strife than their sacred farmland pastime.

At face value, including farm animals in your therapeutic workout routine seems counterintuitive, but it’s intended to be quite the opposite. With this type of yoga, goats will wander around your mat and even take the time to climb on

your back or lick your feet while you’re in downward dog. Don’t panic though! That’s all part of the process.


Page 1 Page 2 Page 3 Page 4

Made with FlippingBook Online newsletter