EVENT PROMOTION & MEDIA EXPOSURE MARKETING CHANNELS - BY THE NUMBERS
500+ ATTENDEES 130 1ST TIME ATTENDEES 90 SPONSORS
A coordinated marketing and communications effort was a vital part of the promotional campaign for sponsorship and attendee recruitment. The 2024 Annual Meeting in Scottsdale had more than 500 attendees and 90 sponsor companies generously supporting the Western Growers Annual Meeting and the Western Growers Center for Innovation & Technology.
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