Event Promotion & Media Exposure
23X IN SPOTLIGHT
SPOTLIGHT The Annual Meeting was promoted via in- house advertising and 23 times in Spotlight, Western Growers’ weekly e-mail newsletter to members. Total reach of this newsletter is more than 2,000 unique recipients. Spotlight articles were also featured on WGA.com. EMAIL PROMOTION More than 11 targeted e-mails advertising the event were sent to members, with a total reach of more than 10,500. MOBILE APP The Western Growers Annual Meeting App recorded 243 unique downloads. Peak access occurred on the first day of Annual Meeting, when the app was used 2,430 times.
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