San Francisco real estate, made effortless If only you could snap a few cell phone pics of your house, list it today, and immediately be flooded with offers. Of course, it involves a lot more work than that, but don’t worry. My time-tested process takes the burden off your shoulders and gets you the best deal possible, no matter the market. It’s not a simple task, but I’ll make it painless.
San Francisco real estate, made effortles s
BrendonKearney.com
A Message from Brendon
“ If you’re buying or selling a home in SF, Brendon Kearney is hands down the best person for the job . I’ve worked with him over a span of 3 years and trust him implicitly. His expertise in SF real estate is uncanny—he knows every block of the city and has a very astute eye on value. He voices concerns you didn’t think of. Everything is taken care of seamlessly. And when I relocated to LA less than a year after buying in SF, he gave me honest advice to hold off on selling my place, even though he stood to make a sizable profit.”
Get the best deal and the smoothest journey to your new home—no matter how rough the market may be.
In an ideal world, you could snap a few cell phone pics of your house, list it today at your dream price, and immediately be flooded with offers. Of course, it’s not that simple, especially not in a highly desirable city like ours. It takes strategy, connections, and a keen eye to get the most for your home. For most sellers, this process is a big mystery. Not with me. I’ve been selling homes in San Francisco for over 20 years and living here even longer. I know this city inside and out, and I’ve weathered every dip and turn of the economy. All that experience has taught me what works—and what’s a waste of time and money. So, together we’ll develop a step-by-step selling plan, customized for your home and your situation. You’ll know exactly what’s going to happen, when, and why. Then, you can relax and let me execute the plan for you, while you get back to living your life. San Francisco is a unique place. Its culture and geography are full of complexities, and so is its real estate market. I’ll guide you through the maze and make the home-selling process feel seamless.
MICHELLE L. (BUYER & SELLER)
415.640.4757 brendon.kearney@compass.com brendonkearney.com DRE 01350213
Brendon Kearney
ABOUT BRENDON | Top 1% SF Agents
ABOUT BRENDON | brendonkearney.com
With me, you’ll...
Know exactly what to expect
Your situation is unique. Together, we build a personalized plan, so you know exactly what will happen and when.
Reach the best net outcome
Not just the best price, but your ideal combination of price, terms, timeline, investment, and other factors you might not have considered yet.
Skip the rookie mistakes
San Francisco isn’t your average market, and approaching it the right way can save vast amounts of time, money, and stress.
Access insider opportunities
Through close relationships with other agents, I keep a finger on the pulse of each neighborhood, so you’ll be the first to hear about every opportunity.
Get every job done right
You’ll need inspectors, craftspeople, lawyers, title brokers, and more. I’ve curated a black book of people you can trust.
ABOUT BRENDON | Top 1% SF Agents
ABOUT BRENDON | brendonkearney.com
Nobody knows San Francisco like I do
Community connections
By focusing on this small part of the Bay Area market for over 20 years, I’ve developed the connections, insight, and strategy to truly master it. I know what’s going on in the community, who to trust, what homes are really worth, and what it takes to get the best possible deal.
By focusing on this small part of the Bay Area market for over 20 years, I’ve developed the connections, insight, and strategy to truly master it. I know what’s going on in the community, who to trust, what homes are really worth, and what it takes to get the best possible deal.
Pacific Heights
Advanced training
Harvard Law School Program on Negotiation
When you’re dealing with your biggest personal asset, you want someone who will stand up for your interests and use every trick in the book to get the best deal for you. My advanced training in this area gives me a level of comfort, poise, and savvy that few other agents can match. Personal Financial Planning Certificate Buying or selling a home is a major financial decision, and there are a lot of factors to consider. I have the expertise to help you understand the issues, your options, and how to make the smartest choice for your financial future.
Bernal Heights
Marina
Cole Valley
Noe Valley
FEATURED SALES | brendonkearney.com ABOUT BRENDON
FEATURED SALES | Top 1% SF Agents ABOUT BRENDON
Featured Sales
How the process works
Defining your goals First, we’ll discuss your situation—why you’re selling, what your timeline is, and any constraints that might affect the process. Together, we’ll make the most important choice of all: how to price your home. This is the number one factor in how fast your home sells, so I bring all my experience and market data to bear on this decision. Preparing for listing Making your home look stunning is the secret to maximizing its value. I’ll advise you on which repairs and updates are worth it, and I’ll bring in designer home stagers to make your place truly shine. In many cases, the Compass Concierge program (see p. X) covers some or all of these up-front costs. I highly recommend moving out of your home at this point—it makes the entire sale process quicker, smoother, and easier on you. Marketing your home In today’s real estate world, the MLS (which powers sites like Zillow and Redfin) drives virtually all marketing. I’ll make your home stand out online with top-quality images and writing, done by experts I trust. I’ll also hold open houses, schedule broker tours, and spread the word about your home to my personal network of agents throughout the city. Negotiating offers This is where my international business experience and Harvard-trained negotiating skills come into play. There are no rules in this game, and I’ll use every tool at my disposal to get you multiple offers from qualified buyers, to maximize your chances of getting everything you want in the deal. Closing the deal At this point, everything is in the hands of the escrow and mortgage companies. However, I’ll still be by your side, ensuring that everything goes smoothly and that you know exactly what to expect and when. If last-minute problems come up, I’ll be the first to know and the first to find the solution.
“ Brendon is an AMAZING agent ... Can’t recommend him enough. Knows the
neighborhoods, the people and the market. He took care of everything for us every time. When we bought, he was always available to answer our crazy questions. Negotiated our various offers and snagged our first choice for us. When we sold, all we had to do was move out. He took care of staging, getting off-market offers, open houses, fielding multiple offers and closed the whole thing in under 30 days! We would never use anyone else in San Francisco.”
PEA N. (BUYER & SELLER)
FEATURED SALES | Top 1% SF Agents
FEATURED SALES | brendonkearney.com
164 Belvedere Street Harmonizing Contemporary Design with Historic Haight Ashbury Origins | $5,300,000
459 Ashbury Street Historic Haight Ashbury Victorian | $4,995,000
FEATURED SALES | Top 1% SF Agents
FEATURED SALES | brendonkearney.com
4250 23rd Street Queen Anne Victorian Residence | $4,500,000
207 Montcalm Street Stunning Bernal Heights View Residence | $3,025,000
FEATURED SALES | Top 1% SF Agents
FEATURED SALES | brendonkearney.com
160 Lower Terrace A Contemporary Classic in Corona Heights | $2,895,000
2005 19th Street Modern Masterpiece in Coveted Potrero Hill | $2,850,000
FEATURED SALES | Top 1% SF Agents
FEATURED SALES | brendonkearney.com
Preparing to sell
“ Selling our house was a turnkey process , thanks to Brendon’s attention to detail,
professionalism, smarts and instincts. He went above and beyond the call of duty at every step. If we had to do this again, we wouldn’t consider anyone else.”
CATHY & FRANK
“ Brendon was stellar in helping sell my home. He made suggestions on minor updates and staging that resulted in almost 25% over the asking price. He also helped with the purchase of a new home, hand holding at every step of the process and making sure my offer stood out in this competitive SF market. He is a kind and true real estate savvy genius.”
ANYA A.
PREPARING TO SELL | Top 1% SF Agents
PREPARING TO SELL | brendonkearney.com
The power of staging and photography
MAKE AN IMPACT
When buyers evaluate a home, they seek a space they can imagine themselves living in. A few simple changes can make your home dramatically more appealing.
You only have 7 seconds to make an impression before buyers scroll to the next listing.
Professional staging and photography give you the best chance to get their full attention—and get them in the door. Staged homes are perceived as up-to- date, well-maintained, and move-in- ready.
That means you’ll…
∙ Receive more offers ∙ Sell faster ∙ Get a higher price ∙ Make fewer concessions
MARKETING YOUR PROPERTY | Top 1% SF Agents PREPARING TO SELL | Top 1% SF Agents
MARKETING YOUR PROPERTY | brendonkearney.com PREPARING TO SELL | brendonkearney.com
Compass Concierge: Elevating your home’s value
Compass Concierge covers the up-front cost of select services that can increase your home’s selling price.
We’ll create a tailored plan to maximize your home’s potential on the market, with strategic staging, cleaning, and cosmetic renovations. The costs come out of the sale price when the deal closes, so you don’t have to spend thousands of dollars before you sell.
SERVICES MAY INCLUDE
Plumbing Repair Roofing Staging Tree Removal Windows And More…
Fencing Hardwood Flooring Kitchen Improvements Landscaping Moving & Storage Painting
Cabinet Refinishing Carpet Cleaning Custom Closet Work Decluttering
Deep-cleaning Electrical Work
MARKETING YOUR PROPERTY | Top 1% SF Agents PREPARING TO SELL | Top 1% SF Agents
MARKETING YOUR PROPERTY | brendonkearney.com PREPARING TO SELL | brendonkearney.com
Compass Concierge: 207 Montcalm Street
1 DAYS ON MARKET
$3,025,000 SALE PRICE
117% OVER ASKING
4 Bed | 2+ Bath | 2 ,226 Sq Ft
This home remained in the hands of the original owners since 1989. Although it was exquisitely maintained and updated over the years, its finishes were a bit outdated, with wall-to-wall carpet and original light fixtures throughout. With the help of Compass Concierge, the sellers were able to transform the interior of the home to match its iconic views.
$500,000 + NET GAIN
$129,618 INVESTMENT
4.4% RETURN ON INVESTMENT
SERVICES USED •
New hardwood floors throughout
• Interior and exterior paint • Designer home staging • New light fixtures throughout • Kitchen countertop replacement
BEFORE
BEFORE
AFTER
AFTER
AFTER
BEFORE
MARKETING YOUR PROPERTY | Top 1% SF Agents PREPARING TO SELL | Top 1% SF Agents
MARKETING YOUR PROPERTY | brendonkearney.com PREPARING TO SELL | brendonkearney.com
Pricing your property to Maximize buyer activity
“Brendon’s suggested improvements to the property before hitting the market were on point and added value to the property well in excess of the cost of the improvements. It was a pleasure working with him and I would recommend Brendon to anyone looking to sell a home in San Francisco.” STEVEN V. “Brendon’s suggested improvements to the property before hitting the market were on point and added value to the property well in excess of the cost of the improvements. It was a pleasure working with him and I would recommend Brendon to anyone looking to sell a home in San Francisco.” STEVEN V.
TIMING OF BUYER ACTIVITY
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
PERCENTAGE OVER MARKET VALUE
PERCENTAGE OF BUYERS
ATTRACTING BUYERS USING COMPETITIVE PRICING
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
MARKETING YOUR PROPERTY | Top 1% SF Agents PREPARING TO SELL | Top 1% SF Agents
SUPPORTING YOUR SALE | brendonkearney.com PREPARING TO SELL | brendonkearney.com
Marketing your property
“It was truly a pleasure to work with Brendon, and I would do so again in a heartbeat! As a busy exec, I needed someone experienced, dedicated, and responsible to sell my home with- out my having to micromanage the process. Bren- don consistently went above and beyond expec- tations, ensuring I got the best price possible with the minimal amount of work on my part.”
CARLA F.
“ Brendon is a hard working, knowledgeable, connect- ed agent who will maximize the sale of your home. He had a thoroughly researched plan for our sale and was in constant contact with us about developments regarding showings and offers. He used his network to help us set a reasonable asking price and negotiated final offers for maximum benefit and a smooth closing. Just go with Brendon.”
ANONYMOUS SELLER
MARKETING YOUR PROPERTY | Top 1% SF Agents
MARKETING YOUR PROPERTY | brendonkearney.com
A multi-channel marketing approach, designed to stand out
Placing your property where your buyers are searching. Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
SYNDICATION IS INTERNATIONAL MARKETS
TOP DOMESTIC SYNDICATION PLATFORMS, INCLUDING
Zillow
The Wall Street Journal
Mansion Global
Nextdoor
Trulia
San Francisco Chronicle
Realtor.com
Juwai.com
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
SUPPORTING YOUR SALE | brendonkearney.com MARKETING YOUR PROPERTY | brendonkearney.com
MARKETING YOUR PROPERTY | Top 1% SF Agents
Sharing your home globally
Reach more prospective buyers with intelligent digital advertising
Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
60+ COUNTRIES TO SYNDICATE TO YOUR HOME *
165M+ ANNUAL INTERNATIONAL BUYERS REACHED *
PROPRIETARY TARGETING
OPTIMIZED PERFORMANCE
100+ INTERNATIONAL PORTALS TO SYNDICATES TO YOUR HOME *
Compass tracks and measures the results of every campaign which allows for continued optimization.
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
SUPPORTING YOUR SALE | Top 1% SF Agents MARKETING YOUR PROPERTY | Top 1% SF Agents
MARKETING YOUR PROPERTY | brendonkearney.com
Social Presence
Assessing our strategy and monitoring the market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
In addition to community and industry connection, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following—all the better to broadcast your listing. Supported by a dedicated in-house media team, I’m able to stay on the leading edge of social media.
1,908 FOLLOWERS
667 FOLLOWERS
806 FOLLOWERS
47,985 IMPRESSIONS
3,607 IMPRESSIONS
COLLECTIONS
INSIGHTS
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested.
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
692 DAILY REACH
74 DAILY REACH
SUPPORTING YOUR SALE | brendonkearney.com MARKETING YOUR PROPERTY | brendonkearney.com
MARKETING YOUR PROPERTY | Top 1% SF Agents
BRENDON KEARNEY
Broker | Top 1% SF Agents 415.640.4757 | DRE 01350213 brendon.kearney@compass.com
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material presented herein is intended for informational purposes only and is com- piled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.
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