PUTTING DATA TO WORK FOR GREEN BAY
Under Mayor Eric Genrich’s leadership, the City of Green Bay is building foundations to integrate data and technology in city operations. Their aim is simple: deliver services faster, better, and more equitably by using data as a tool to learn, improve, and strengthen trust with our residents. Mayor Genrich unveiled “Connect Green Bay” earlier this year which is the city’s three-year data strategy grounded in community values. Connect Green Bay is not a technology project in isolation; it is a commitment to put data to work in ways that deepen engagement and make government more transparent. The strategy rests on three pillars: data quality and governance, community engagement, and a data-driven culture. Because good decisions require good data, their first year focused on building strong foundations i.e., establishing a cross- departmental Data Governance Committee, appointing data stewards in every department, and compiling a holistic inventory of the data they collect. These steps are essential to ensure their data are accurate and secure while allowing staff to collaborate across departments. At the same time, they are upgrading our Green Bay Services platform with real-time analytics and dashboards so departments can respond to service requests more quickly and spot trends in advance. The city has also launched a Resilience & Sustainability Hub to centralize environmental programs and, through an online volunteer directory, invite residents and organizations to sign up for volunteer activities from their phones. To embed a data-driven culture across city hall, they are assessing workforce skills, developing performance-management frameworks, and offering training so staff can interpret and apply data in support of their strategic priorities. The Green Bay Metro Fire Department has adopted dashboards to monitor incidents and response times and an ArcGIS-based tool for community-risk assessments. Recognizing the pace of technological change, Green Bay has joined Bloomberg’s new AI track to explore how artificial intelligence can further streamline service delivery. Small and midsized cities don’t need giant budgets to embrace technology. Begin with a basic data inventory to understand what information you have and appoint a data-governance
team to set standards, privacy policies, and sharing processes. Look for simple use cases to demonstrate the value of data- driven decisions and understand city processes. Develop training programs to build capacity among staff for strengthening data usage in daily operations. It can also be helpful to join collaborative
networks and programs such as City Data Alliance to share lessons and access technical support. These steps are helpful to lay the groundwork for responsible technology adoption and deliver more transparent, efficient services. USEFUL LINKS: 1. https://www.greenbaywi.gov/ConnectGreenBay 2. https://www.greenbaywi.gov/OpenData 3. https://rfs.greenbaywi.gov/requestforservice/ 4. h ttps://www.greenbaywi.gov/1536/
Resilience-Sustainability-Hub 5. h ttps://www.volgistics.com/ appform/2101050278
Ishu Gupta , Lead – Innovation and Data Strategy, City of Green Bay. Contact Ishu at ishu.gupta@greenbaywi.gov
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