FLOOR Education
I n January 2024, I wrote about the importance of choosing a word that would guide and inspire you in your business and personal life. It’s fascinating to see how the power of a single word can shape a year, and it’s interesting to reflect on how it played out in 2024 for you. I’d like to invite you to pause and reflect on the word you chose to guide your year. Did you choose a word for 2024? • If so, how did you live by it in your personal and business life? • What impact did it have on your decisions, actions, and overall mindset throughout the year? • Did it help you navigate challenges, find clarity, or stay focused on what truly matters? • Were there any specific moments or achievements that were a direct result of staying true to that word? Looking ahead to 2025, this practice of selecting one guiding word remains just as powerful, if not more so. The world of flooring retail continues to evolve, driven by trends in technology, consumer preferences, and market forces. The word chosen for 2025 could help your business remain resilient, foster creativity, or maintain a customer-first mindset amid growing competition and changing expectations. As we enter this new year, I encourage you to embrace whatever word you choose with open arms and a ready heart. Let it guide you to new heights in your business, relationships, and health. A LOOK BACK AND AHEAD: The Power of “One Word” for 2025
Freida Staten V.P. of Marketing, Communications & Membership, WFCA
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The power of a single word can transform not only your year but also your team and organization.”
70 Premier Flooring Retailer TISE | 2025
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