Nighttime Targeted Programs Consider an event for “singles” where gents enter the lift-line on the right and ladies from the left. They meet on the ride up, exchange information (or not), and have the opportunity to get acquainted. It’s called “ski dating,” and was featured in the Denver Post. Obviously, this would be disruptive during daytime hours unless a specific day was designated “Singles Day.” The program could be very effective and popular at night. If there is sufficient local, or near-local population to support ski dating, it could significantly add revenue. Some organizations that include vacation destinations and even hotels and restaurants are teaming up with online dating services to increase marketing reach. When customers over 55 were asked what they didn’t like about skiing/riding, a significant percentage objected to youthful
behavior. Not recalling that they were young once, there is a fear of being injured, a dislike for rowdy behavior, and an overall jealously, perhaps. A survey conducted at Windham Mountain, New York revealed that seniors are very open to Seniors-Only days or nights. If sacrificing an entire day to seniors is too disruptive to general customers, an evening schedule can make more sense. Seniors tend to spend more, and are more easily managed. School programs can lend themselves to evening hours. Grade school and high school students can join in evening athletic ski/ride programs that enhance revenues. In some cases, there are budgets for “off-campus” activities. The objective is to be proactive with nighttime programs. As long as cost-benefits are demonstrably positive, implementation requires lighting infrastructure. SUMMARY Choosing sustainable slope lighting requires a holistic approach that goes well beyond energy efficiency and carbon footprint. Ski areas must be concerned with the original pollution targeted by Earth Day; soil, water, air, noise and light. Environmental considerations include impact on wildlife, neighborhoods, health, risks, and the customer experience. Economics play a paramount role on the decision to have nighttime event and install lighting infrastructure. Two types of technology are reviewed in depth; 1) LEDs, and 2) magnetic induction lighting. AI inquiries are encouraged. Consulting a vertically integrated lighting vendor is recommended.
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