equipment. Being able to see machines in action, compare options, and speak directly with manufacturers helps pro- fessionals make informed investment decisions. “Innovation is moving fast, and arborists need a place where they can see the future without the pressure of a sales call or a rushed jobsite demo,” said Mohan. “That’s what ArborEXPO provides – a place to explore, ask questions, and understand which tools truly fit your business.” This firsthand exposure empowers companies to invest strategically in ways that support long-term growth. STRENGTHENING COMPANY CULTURE THROUGH SHARED EXPERIENCE Tree care is demanding, both physical- ly and mentally. In such a high-pres- sure environment, company culture matters. ArborEXPO™ gives teams a chance to step away from their day- to-day responsibilities and experience something energizing together. When teams attend the expo collective- ly – taking classes, watching demos, exploring equipment – they return home with shared insights, stronger communication, and renewed motiva- tion. These shared experiences support a healthier, more unified workplace culture. “We love seeing crews come through to- gether – owners, climbers, PHC techs, office staff. You can feel the energy and the pride they have in learning as a team,” Mohan noted. “That energy does not fade. It shows up in how they work together long after the event ends.”
RECONNECTING WITH THE WHY BEHIND THE WORK
Every arborist has a story about why they joined this industry – whether it was a love of climbing, a fascination with trees, the influence of a mentor, or the desire to work outdoors. Over time, administrative pressures, long hours, and daily challenges can understand- ably dull that initial spark.
ArborTIMES ™ Winter 2026 | 47
Made with FlippingBook - professional solution for displaying marketing and sales documents online