Cover story, continued ...
conflicts. He even flew 12 missions in a B-17 bomber over Europe in the 8th Air Force until a Georgia Tech graduate was promoted to operations officer and put the kibosh on his service. Burdell wed the fictional Agnes Scott student Ramona Cartwright in 1958, served on the board of directors for Mad magazine, and was nearly voted the 2001 Time Person of the Year before the magazine removed him from consideration. Barack Obama even did his part to further the myth. While giving a speech at the school in 2015, he began “Now, I understand George P. Burdell was supposed to introduce me today — but nobody could find him!” The only thing more impressive than Mr. Burdell’s abundant achievements is his fans’ dedication to keeping him alive. You may think your buddies’ inside jokes are long-running — this one practically willed a human into existence.
Somehow, despite the fact that Mr. Burdell never once attended a day of class, he managed to secure his B.S. in Civil Engineering in 1930. Soon after, he continued on to his master’s degree. At some point, George P. Burdell morphed from an elaborate practical joke into a bona fide legend with countless copycat pranks to his name. One of the most famous came early on, when a truckload of furniture arrived “collect on delivery” to a Georgia Tech fraternity, addressed to one George P. Burdell. Apparently, a freshman had felt snubbed by the frat and decided to get even. Burdell was continually enrolled in the school by loyal fans for decades. In 1969, Georgia Tech computerized the registration process, but intrepid hackers found a way to enroll him in every single class offered at the school that quarter. The man was unstoppable. Members of the armed forces carried on the Burdell hoax, and Private Burdell began to appear all over the world in dozens of
or during football games. Even in his ripe old age, he still has time to be the production assistant on “South Park” and read thousands upon thousands of magazines during his spare moments. Wherever he is, we can only wish him well and hope that all the would-be pranksters out there take a note fromWilliam Edgar Smith’s playbook this April Fools’ Day. After all, if you’re truly dedicated to your craft, what’s 70-plus years?
Today, people always seem to be on the lookout for Burdell, paging him at the airport
The Booming Subscription-Service Business Recurring Subscription Satisfaction for Businesses and Consumers
These companies provide subscribers with a new box of products — from groceries and cosmetics to potted plants — on a monthly, bi- monthly, or weekly basis. The impact is widespread, with 15 percent of online shoppers saying they’ve subscribed to an e-commerce service over the past year. The numbers are even higher for entertainment services; 46 percent of the survey’s respondents subscribed to a streaming platform like Netflix. The priority for most customers is the ability to customize. Over half of all subscription services are built based on the pillars of curation and customization. And while some consumers buy subscriptions just for convenience, the majority sign up to be able to customize their products to their needs and preferences.
In today’s economy, the demand for accessible and customized goods and services is steadily increasing, and companies are responding by bringing their business to the comfort of your home. With recurring payments, deliveries, and an ever-changing selection of products, pioneers like Amazon Prime, Netflix, and Dollar Shave Club are redefining what a modern transaction looks like. From movies and pop culture memorabilia to contacts and glasses, there is a reasonably priced subscription service destined to cut out the middleman for most industries today, and the numbers show that the companies developing this market have no intention of slowing down. The subscription-service industry is booming all over the globe. According to a long-term survey conducted by McKinley and Company, the e-commerce market has grown by more than 100 percent per year in each of the past five years, grossing $2.6 billion in 2016 alone. We’re all familiar with Netflix and Hulu, but subscription-box services, like Blue Apron and Birchbox, have been growing in popularity in recent years.
Whether you want graphic tees, hair-loss products, or healthy meals, there’s a subscription service for you.
2 • www.bridgefirmrecovery.com • cash@bridgefirmrecovery.com
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