THE REGENERATIVE BUSINESS MODEL CANVAS (in agriculture)
0- We are alive 1- Regenerative agriculture 2- Regenerative Companies 3- Regenerative Business Model 4- The Patagonia example
0 - WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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1- Regenerative agriculture is gaining momentum
The negative impact of our agriculture on soils
Growing food and fiber through industrial methods has devastated our soil and climate. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate, while studies have proven that conventional, industrial agriculture contributes up to 25% of the emissions driving the climate crisis (source)
A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
Regenerative agriculture is gaining momentum
Regeneration.org (book)
Regeneration mission (documentary)
Apricot Lane Farms, Farm and documentary
Larger companies are getting on board too. General Mills, PepsiCo, Nestle Whole Foods Danone, Coca Cola, Patagonia…Followed by fashion Gucci, North Face, Eileen Fisher, Vans, Patagonia, Timberland, Stella McCartney and liquor brands ( wine and champagne).
In the US farmers are going regenerative
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
Farmers are going regenerative in France
Positive impacts of regenerative agriculture The benefits of regenerative agriculture include:
● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.
What is regenerative agriculture ?
There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture
Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
Regenerative agriculture = healthy living soils “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020.
“Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic, environmental and social benefits thereby Source
Regenerative agriculture is holistic Regenerative agriculture is a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil,
animals, labor and farmers. In other words, it takes into account the agricultural ecosystem as a whole and brings it all together in a single standard to create a sustainable world. Regenerative agriculture seeks to return to ancestral ways of producing with one and the same goal: soil regeneration. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations.
https://rodaleinstitute.org/blog/original-principles-of-regenerative-agriculture/
Regenerative agriculture capturing CO2
Regeneration improves soil capabilities
Regenerative Agriculture Boosts Nutrient Density ● No-till regenerative vegetables had more phytonutrients. ● Regenerative agriculture practices — The soil was so much better and healthier on the regenerative farms, resulting in regenerative agriculture boosting nutrient density in food.
namely minimal or no tilling, cover crops and crop rotation — increased nutrient density in soil and boosted soil health. Based on the metrics used to compare farms, regenerative soil was seven times healthier and had higher levels of several minerals and vitamins, including B vitamins, calcium, vitamin K, copper, phosphorus, vitamin E and more. No-till wheat crops contained more micronutrients than conventionally tilled wheat. Regenerative farm meat, specifically pork and beef, had way more omega-3s and better omega-6 to omega-3 ratio.
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source
Regeneration improves ecosystems biocapacities
2- The Regenerative company
Stop predation on resources and regenerate nature (including humans) What can be done to overcome social and environmental impacts of economic activities ?
It is necessary to restore the biocapacity of nature for all living beings wellbeing that we : - restore natural resources, essential conditions for life on earth - air, water, soil - regenerate to help it regain its full capacity Only living beings regenerate and they need resources to do so.
Regeneration ?
Regeneration means putting life at the center of every action and decision. It is inclusive, engaging, and generous. Paul Hawken Regeneration : restoring nature so humans and natural systems can coexist and coevolve in harmony . Bill Reed, principal at Regenesis Group A regeneration is successful if it develops new potentials. Successfully regenerated ecosystems become places people want to live in, work in and visit Reed et al
Exemple : forest regeneration
Plantations and restored forests can enhance biodiversity conservation, but will not match the composition and structure of the original forest cover.
Exemple : forest regeneration
Approaches to regenerating forest ecosystems depend strongly on levels of forest and soil degradation, residual vegetation, and desired restoration outcomes.
Quantifying the impacts of defaunation on natural forest regeneration in a global meta-analysis
Regeneration goes beyond sustainability
Reconciling Planet, People and Profit for a positive impact is not possible ? Often profit is the key focus. CSR strategies are a form of compensation in sustainable development (business as usual +charity) It is now a matter of “to reducing (stopping) negative impacts” AND to “give back more than we take” to nature (including humans). All living beings have a powerful but limited biocapacity to regenerate.
4 RELATIONSHIPS WITH NATURE
PLURITICENTRISM Living as nature
ANTHROPOCENTRISM Living from nature
INTEGRATION
SEGREGATION
BIOCENTRISM Living in nature
ECOCENTRISM Living with nature
ANTHROPOCENTRISM 4 ECONOMICAL APPROACHES
PLURICENTRISM
PRESERVE NATURAL RESOURCES
INCREASE LIVING BEINGS WELLBEING
EXTRACTIVE ECONOMY (GREEN ECONOMY)
Increasing all living beings capacity to reach their full potential in a shared territory REGENERATIVE ECONOMY (LIFE STEWARDSHIP OPENING NEW POTENTIALS)
Setting limits to humans exploiting natural and human resources
INTEGRATION
SEGREGATION
BIOCENTRISM
ECOCENTRISM
Adaptation strategies for future proof economical activities in ecosystems not at balance SUSTAINABLE ECONOMY (BUSINESS AS USUAL + CHARITY)
DEGENERATIVE ECONOMY (DEGROWTH)
All living beings should to be protected from toxic human activities
4 AGRICULTURE MODELS
REGENERATIVE AGRICULTURE Restoring healthy living soils essential for life on earth
CONVENTIONAL AGRICULTURE Intensive exploitation that depletes natural resources
INTEGRATION
SEGREGATION
SUSTAINABLE AGRICULTURE Organic agriculture with economical, environmental and social compromises. Impacts are measured.
ORGANIC AGRICULTURE No synthetic fertilizers/pesticides to protect biodiversity
AGRICULTURAL PRACTICES
regenerative farming
carbon farming practices
CAPTURE MORE CARBON IN SOIL TO OFFSET NEGATIVE IMPACTS OF THE HUMAN ACTIVITIES ON CLIMATE CHANGE
NATURAL SOLUTIONS FOCUSED ON LIFE UNDER AND ABOVE THE SOIL (BACTERIAS/FUNGUS…BEES) #ONEHEALTH
SEGREGATION
organic farming practices
INTEGRATION
soil conservation practices
FEED THE SOIL WITH ORGANIC MATTERS TO FERTILIZE SOIL, NO TILL TO AVOID SOIL EROSION, IMPROVED IRRIGATION
USE NATURAL FERTILIZERS AND PESTICIDES FOR NON TOXIC FOOD
PRODUCTS AND BRANDS
RESTORING NATURE Integrated approach - alliance for life - local
PLASTIC / CARBON EMISSIONS…. LESS HARM
INTEGRATION
SEGREGATION
GOOD FOR ME AND GOOD FOR NATURE
ORGANIC, NO BAD STUFF
Ecosystemic approach
No pesticides, non gmo …
PRODUCTS AND BRANDS (FOOD INDUSTRY)
INTEGRATED APPROACH THE ALLIANCE FOR THE REGENERATION OF NATURE
INTENSIVE APPROACH WE NEED TO FEED THE WORLD
REGENERATING NATURE A life based approach to open up new potentials
PLASTIC / CARBON EMISSIONS…. LESS HARM
INTEGRATION
SEGREGATION
HOLISTIC APPROACH WE ARE INTERCONNECTED #ONEHEALTH
PROTECTIVE APPROACH GOOD NUTRITION
An ecosystemic approach to restore ressources GOOD FOR ME AND GOOD FOR NATURE
ORGANIC, NO BAD STUFF
No pesticides, non gmo …
The economic system needs to be (re) integrated into the social and environmental systems.
Collective impact
Regenerative economy require building new alliances. A regenerative coalition geared towards delivering socio ecosystem services in a territory
Community of stakeholders
Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE
Coalitions creating value in mutually beneficial relationships VALUE CREATED
FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
A new stage of collaboration for mutual benefits
source
Regenerative coalitions deliver ecosystemic services Regeneration aims to give all living beings (including humans) the resources needed to reach their full potential in their environment*.
one health
*Ecosystem services aim to restore living beings vital resources in their habitat.
LIVING BEINGS In their environment
= form local ecosystems
Ecosystems are formed by natural environments called biotopes and by a community of living beings called biocenosis.
Millenium Ecosystem Assessment
Let’s aim to deliver socio ecosystemic services
Berkes and Folkes laid the foundations of a socio-ecological systems approach. The notion of socio-ecosystem brings together two contemporary approaches which enrich each other: the latent commons and the network actor. The foundation of the concept of environmental solidarity lies in the reconciliation of humans/non-humans through a symbiosis with the biosphere of which humanity is an integral part. This link materializes socio-ecological co-viability defined as a property of dependence of interactions between humans and non-humans which are located in a relationship contained by regulations and constraints. (Barrière et al., 2019).
one health
Les vivants
Regeneration is placed based & nature inspired
Place-based, integrative and participatory methods ensure that community health and wellbeing benefits accrue. The result is a healthier, more resilient and more equitable local ecosystem.
Investing in regeneration beyond sustainability Instead of fixing problems, investors focus on generating new potential —innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.
3- THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
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JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
4- The Patagonia example
Patagonia moving beyond organic
Patagonia's goal is clear: to develop sustainable regenerative practices for the textile and food industry. Regenerative agriculture appeared as an obvious choice for the leaders of Patagonia, themselves convinced that regenerative agriculture is only the logical continuation of their ecological commitment.
Patagonia’s regenerative commitment
“We can produce what we need and revitalize soil at the same time, thereby sequestering carbon currently polluting the atmosphere and warming our planet”. Rose Marcario Rose Marcario is the former President of Patagonia
1st shift : PEOPLE PROFIT PLANET
Patagonia new relationship with time
2nd shift is a time shift. Regeneration requires shifting from a short term perspective to long term perspective.
Identifying key partners & consumers of future proof strategy Future Partners/Future Consumers
Farmers agree to take a holistic and locally tailored approach to land management in order to rebuild soil ecosystems that, when healthy, actually absorbs carbon from our atmosphere and help cool our planet.
Consumers care about climate change and agreed to buy products which are ORGANIC (for them) + REGENERATIVE (for the planet)
3rd shift is to identify key stakeholders motivations to move from degeneration to regeneration
The regenerative commitment Currently, more than 350 farms are part of this very demanding program.
“We were hoping that the additional cover crops and intercrops would produce more income for the farmers,” says Kepnes. “We were also hoping that the improved soil
health would help the farmers be more climate-resilient, keeping their farms healthy through various weather events related to climate change.” The certification is based on 3 pillars: - Soil health - Animal welfare - Fairness for producers 4th shift : CLARIFY ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER . CLARIFY IF IT’S REGENERATIVE. MEASURE GAINED CAPABILITIES.
The principles of regeneration
5th shift is using life principles as a guide.
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
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