Identifying key partners & consumers of future proof strategy Future Partners/Future Consumers

Farmers agree to take a holistic and locally tailored approach to land management in order to rebuild soil ecosystems that, when healthy, actually absorbs carbon from our atmosphere and help cool our planet.

Consumers care about climate change and agreed to buy products which are ORGANIC (for them) + REGENERATIVE (for the planet)

3rd shift is to identify key stakeholders motivations to move from degeneration to regeneration

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