Business Research with Statistical Applications: Textbook and Guidebook for Doing and Writing Research
Business Research with Statistical Applications is a 3-in-1 book that centers on the following topics: knowing business research, writing business research, and applying statistical tools for business research. It is comprised of 10 chapters where the essence of basic research and business applications are captured and illustrated step-by- step for easy understanding, be it for students or researchers. Thus, this book could be a textbook and a guidebook at the same time. This book is intended for college students; however, graduate school students may also find some value in using this basic research book. It could also be a guidebook for some researchers and research teachers.
ABOUT THE AUTHORS
DANILO M. TE, DBA
He is the former dean of the School of Business and Governance (SBG), Ateneo de Davao University. He teaches marketing management and marketing research in the undergraduate programs and marketing models in the doctorate program of at SBG. Dr. Te is active in training research and applied statistics to students and faculty members. He has also done extensive research in marketing. He is also active in advising doctorate and master’s degree candidates on their dissertations or theses writing. Dr. Te co-authored the book, Principles of Marketing (2017 edition) for senior high school.
DIVINA V. SABANAL, DBM
She is a full-time faculty member of the Business Management Department of the School of Business and Governance (SBG), Ateneo de Davao University (AdDU). She is the assistant dean of the undergraduate programs at AdDU where she spearheadeds academic developments like student and faculty’s international exposure, revision of curriculum, robust research, and engagement activities. She teaches International Management, Practicum 1, Organization Development, and Total Quality Management. Dr. Sabanal also teaches in the graduate programs at SBG. She is a member of the University Research Council, one of the three coequal councils of the university. She actively participates in research, consulting, and extension projects.
JOVELYN A. CASTRO, LPT, DM
She is a full-time faculty member of the Business Management Department of the School of Business and Governance (SBG), Ateneo de Davao University (AdDU). Aside from doing research works at the university, Dr. Castro is also an adviser to both undergraduate and postgraduate students for their respective research papers. Prior to her involvement at AdDU, she held several supervisory and managerial positions in various organizations including government agencies, multinational companies, local and international nongovernment organizations in Thailand, and other higher educational institutions in Davao City .
CHRISTHOFFER P. LELIS, LPT, PHD
He is a licensed professional teacher and a professor of mathematics and business research, and managerial statistics courses for more than 15 years. He is a part-time faculty member of the Business Management programs at Ateneo de Davao University (AdDU) and the dean of the School of Arts and Sciences and Business and Management at Brokenshire College. He also serves as an adviser, panelist, and statistician for students’ theses. Dr. Lelis has been actively associated with research activities at various professional organizations, colleges, and universities in Davao Region, and his work was awarded as best research in three different national research conferences.
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