Performance Management . . . . . . . . . . 17
Lesson 3: Production and Operations
2023 04-MT-00038-0 978-621-04-5018-7 BS Accountancy Management Basics . . . . . . . . . . . . . . . 19 Production Management . . . . . . . . . . . . 20 Operations Management . . . . . . . . . . . . 21 Effectiveness and Efficiency . . . . . . . . . 21 Productivity . . . . . . . . . . . . . . . . . . . . . . 22 Product Design . . . . . . . . . . . . . . . . . . . 23 Production Planning and Control . . . . . . 23 Project Management . . . . . . . . . . . . . . . 24 Supply Chain Management . . . . . . . . . . 24 Warehouse Management . . . . . . . . . . . . 25 Lesson 4: Marketing Management Basics . . . . . . . 28 Concepts of Marketing . . . . . . . . . . . . . . 29 Marketing Variables . . . . . . . . . . . . . . . . 30 Lesson 5: Financial Management Basics . . . . . . . . 34
STRATEGIC BUSINESS ANALYSIS
COPYRIGHT: ITEM CODE: ISBN: PROGRAMS:
SCAN ME
CONTENTS
TABLE OF CONTENTS
Elements of Financial Management . . . . 36 Financial Statements . . . . . . . . . . . . . . . 40 Cash Flow . . . . . . . . . . . . . . . . . . . . . . . 43 Financial Ratios . . . . . . . . . . . . . . . . . . . 46
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ix
CHAPTER 1
Business Management Review: Appreciating the Groundwork in Strategic Business Analysis Lesson 1: Economic Principles . . . . . . . . . . . . . . . . . 3 Rationalization . . . . . . . . . . . . . . . . . . . . . 5 Human Needs and Wants . . . . . . . . . . . . 5 Fixed and Variable Inputs . . . . . . . . . . . . 6 Diminishing Marginal Returns . . . . . . . . . 6 Identifying Goods and Services . . . . . . . . 7 Lesson 2: Human Resource Management Basics 12
Lesson 6: Introduction to Sustainability
Management . . . . . . . . . . . . . . . . . . . . . 49 Corporate Social Responsibility . . . . . . . 50 Shared Value . . . . . . . . . . . . . . . . . . . . . 51 Triple Bottom Line . . . . . . . . . . . . . . . . . 51
Basic Concepts of Strategic Management: Understanding Strategic Business Analysis
CHAPTER 2
iv
Lesson 1: The Core of Strategic Management . . . . 59 Basic Elements of Strategic Management . . . . . . . . . . . . . . . . . . . . . 60 Environmental Scanning . . . . . . . . . . . . 60 Strategy Formulation . . . . . . . . . . . . . . . 60 Strategy Implementation . . . . . . . . . . . . 61 Evaluation and Control . . . . . . . . . . . . . . 61 Lesson 2: Strategic Management Model . . . . . . . . 64
Job Analysis . . . . . . . . . . . . . . . . . . . . . . 13 Job Description . . . . . . . . . . . . . . . . . . . 13 Designing Organizational Structures . . . 14 Staffing . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Selection . . . . . . . . . . . . . . . . . . . . . . . . 15 Placement . . . . . . . . . . . . . . . . . . . . . . . 15 Training and Development . . . . . . . . . . . 16 Performance Management . . . . . . . . . . 17
Identifying Competitive Advantage . . . . . 66 The Strategic Management Process . . . 67 Benefits of Strategic Planning . . . . . . . . 68 Drawbacks of Strategic Planning . . . . . . 68
iii
Lesson 3: Production and Operations
Management Basics . . . . . . . . . . . . . . . 19 Production Management . . . . . . . . . . . . 20 Operations Management . . . . . . . . . . . . 21 Effectiveness and Efficiency . . . . . . . . . 21 Productivity . . . . . . . . . . . . . . . . . . . . . . 22 Product Design . . . . . . . . . . . . . . . . . . . 23 Production Planning and Control . . . . . . 23 Project Management . . . . . . . . . . . . . . . 24 Supply Chain Management . . . . . . . . . . 24 Warehouse Management . . . . . . . . . . . . 25 Lesson 4: Marketing Management Basics . . . . . . . 28 Concepts of Marketing . . . . . . . . . . . . . . 29 Marketing Variables . . . . . . . . . . . . . . . . 30 Lesson 5: Financial Management Basics . . . . . . . . 34
Strategy Formulation: Understanding Different Strategies Lesson 1: Strategy Levels . . . . . . . . . . . . . . . . . . . 75 Corporate Level Strategy . . . . . . . . . . . . 77 Business Unit Strategy . . . . . . . . . . . . . . 78 Functional Strategy . . . . . . . . . . . . . . . . 79 Lesson 2: Cost Leadership Strategy . . . . . . . . . . . 83 Lesson 3: Differentiation Strategy . . . . . . . . . . . . . 89 Lesson4:FocusStrategy. . . . . . . . . . . . . . . . . . . . 95 Lesson 5: Stability Strategy . . . . . . . . . . . . . . . . . 100 Lesson 6: Growth Strategies . . . . . . . . . . . . . . . . 103 Market Penetration. . . . . . . . . . . . . . . . 104 Market Development . . . . . . . . . . . . . . 105 Product Development . . . . . . . . . . . . . 106 Diversification.................... 106 Horizontal Integration . . . . . . . . . . . . . . 109 Lesson 7: Integration Strategies . . . . . . . . . . . . . . 112
CHAPTER 3
v
Elements of Financial Management . . . . 36 Financial Statements . . . . . . . . . . . . . . . 40 Cash Flow . . . . . . . . . . . . . . . . . . . . . . . 43 Financial Ratios . . . . . . . . . . . . . . . . . . . 46
Lesson 6: Introduction to Sustainability
16
Management . . . . . . . . . . . . . . . . . . . . . 49 Corporate Social Responsibility . . . . . . . 50 Shared Value . . . . . . . . . . . . . . . . . . . . . 51
Vertical Integration . . . . . . . . . . . . . . . . 113 Forward Integration . . . . . . . . . . . . . . . 113 Backward Integration . . . . . . . . . . . . . . 115
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