Lesson 6: Growth Strategies . . . . . . . . . . . . . . . . 103 Market Penetration. . . . . . . . . . . . . . . . 104 Market Development . . . . . . . . . . . . . . 105 Product Development . . . . . . . . . . . . . 106 Diversification.................... 106 Horizontal Integration . . . . . . . . . . . . . . 109 Lesson 7: Integration Strategies . . . . . . . . . . . . . . 112 Vertical Integration . . . . . . . . . . . . . . . . 113 Forward Integration . . . . . . . . . . . . . . . 113 Backward Integration . . . . . . . . . . . . . . 115 Lesson 8: Turnaround Strategies . . . . . . . . . . . . . 120 Revenue Increasing Strategies . . . . . . 123 Cost Cutting Strategies . . . . . . . . . . . . 123 Asset Reduction Strategies . . . . . . . . . 124 Downsizing Strategies . . . . . . . . . . . . . 124 Lesson 9: Exit Strategies . . . . . . . . . . . . . . . . . . . 127 Divestiture . . . . . . . . . . . . . . . . . . . . . . 127
STRATEGIC BUSINESS ANALYSIS
Liquidation . . . . . . . . . . . . . . . . . . . . . . 127
Lesson 10: Supplementing
the Chosen Strategies . . . . . . . . . . . . . 130 Strategic Alliances . . . . . . . . . . . . . . . . 130 Joint Ventures . . . . . . . . . . . . . . . . . . . 131 Licensing . . . . . . . . . . . . . . . . . . . . . . . 133
Outsourcing . . . . . . . . . . . . . . . . . . . . . 133
Strategy Implementation Preparing a Strategic Business Analysis Plan
CHAPTER 4
vi
Lesson 1: Implementing a Business Strategy . . . 145 Lesson 2: Putting Strategies in Action . . . . . . . . . 155
Bibliography ............................................. 189 Index .................................................. 193
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