INTERNATIONAL BUSINESS AND TRADE
2023 04-AC-00058-0 978-621-04-4125-3 BS Accountancy, BS Business Administration, BS Entrepreneurship
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CONTENTS
CONTENTS
iii MODERN FIRM-BASED THEORIES OF INTERNATIONAL TRADE Introduction ..............................................................................................098 LESSON 3 3.1 Porter’s National Competitive Advantage Theory ........................101 3.2 Country Similarity Theory.............................................................110 3.3 Product Life Cycle Theory............................................................115 3.4 Global Strategic Rivalry Theory ...................................................123 MODERN FIRM-BASED THEORIES OF INTERNATIONAL TRADE Introduction ..............................................................................................098 LESSON 3 3.1 Porter’s National Competitive Advantage Theory ........................101 3.2 Country Similarity Theory.............................................................110 3.3 Product Life Cycle Theory............................................................115 3.4 Global Strategic Rivalry Theory ...................................................123 Preface ................................................................................................................0vii Acknowledgments .............................................................................................0ix CHAPTER 1 EVOLUTION OF INTERNATIONAL TRADE Introduction ..............................................................................................002 LESSON 1 1.1 Evolution of International Trade Theory: A Glimpse.....................004 1.2 Barter ...........................................................................................010 1.3 Origin of Money............................................................................015 1.4 History of the Philippine Currency................................................024 1.5 Mobile Payments and Internet Payments ....................................033 1.6 Virtual Currency ...........................................................................040 CLASSICAL COUNTRY-BASED THEORIES OF INTERNATIONAL TRADE Introduction ..............................................................................................054 LESSON 2 2.1 International Trade Theories ........................................................056 2.2 Mercantilism .................................................................................062 2.3 Theory of Absolute Advantage .....................................................079 2.4 Theory of Comparative Advantage ..............................................087 2.5 Heckscher-Ohlin Theory (H-O Theory) ........................................093 CHAPTER 2 CHAPTER 3 CHAPTER 3 OTHER THEORIES OF INTERNATIONAL TRADE Introduction ..............................................................................................129 LESSON 4 4.1 The Specific Factor Model ...........................................................132 4.2 Standard Model of Trade .............................................................140 4.3 Leontief Paradox..........................................................................148 INTERNATIONAL BUSINESS AND TRADE: AN OVERVIEW Introduction ..............................................................................................153 LESSON 5 5.1 International Business and Trade ................................................154 5.2 Globalization ................................................................................168 5.3 Glocalization ................................................................................175 INTERNATIONAL BUSINESS AND TRADE: AN OVERVIEW Introduction ..............................................................................................153 LESSON 5 5.1 International Business and Trade ................................................154 5.2 Globalization ................................................................................168 5.3 Glocalization ................................................................................175 OTHER THEORIES OF INTERNATIONAL TRADE Introduction ..............................................................................................129 LESSON 4 4.1 The Specific Factor Model ...........................................................132 4.2 Standard Model of Trade .............................................................140 4.3 Leontief Paradox..........................................................................148 CHAPTER 4 CHAPTER 4 CHAPTER 5 CHAPTER 5
CHAPTER 6
v ETHICS AND INTERNATIONAL BUSINESS AND TRADE Introduction ..............................................................................................266 LESSON 8 8.1 Ethics ...........................................................................................267 8.2 Ethical Approaches to Decision-Making.......................................277 8.3 Rich and Poor Countries..............................................................283 8.4 Ethical Virtues ..............................................................................291 CHAPTER 9 MULTICULTURAL MARKETING Introduction ..............................................................................................304 LESSON 9 9.1 Global Trading’s Changing Front .................................................306 9.2 Marketing Translation...................................................................313 9.3 Importance of Culture in Marketing..............................................322 9.4 Multichannel Marketing (MCM) ....................................................330 NATURE AND SCOPE OF INTERNATIONAL MARKETING Introduction ..............................................................................................183 LESSON 6 6.1 International Marketing ................................................................185 6.2 Factors Affecting International Marketing .....................................199 6.3 Levels of International Marketing ................................................216 6.4 Participants in International Marketing.........................................225 GLOBAL ENTREPRENEURSHIP AND INTRAPRENEURSHIP Introduction ..............................................................................................233 LESSON 7 7.1 Entrepreneurship versus Intrapreneurship...................................234 7.2 The Environments of Entrepreneurship and Intrapreneurship....................................................................244 7.3 Intrapreneurial Environment Requisites.......................................257 CHAPTER 7 CHAPTER 8 THE INTERNATIONAL MONETARY AND FINANCIAL SYSTEM Introduction ..............................................................................................335 LESSON 10 10.1 The International Financial and Monetary System: An Overview.................................................................................338 10.2 A Look at China and the International Monetary System .........................................................................347 10.3 Issues and Challenges of the International Financial and Monetary System ..................................................................357 Bibliography .......................................................................................................373 Image Attributions .............................................................................................383 Index ...................................................................................................................385 CHAPTER 10
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