2024 Higher Education Learning Solutions Catalog

Tourism Policy Planning and Development replaces the Tourism Planning and Development that came out in 2014. This textbook emphasizes practical tips in terms of assessing tourist sites and prioritizing them for development. This textbook contains suggestions on how a tourism plan could be successfully implemented. In keeping with the times, the author included chapters on sustainable development goals, disaster risk reduction and management, and quality assurance, all in the tourism context. He also provided concrete ideas on on-site planning and facilities development, visitor management, and negative impact mitigation measures. In writing the textbook, the author referred to published works, particularly the Department of Tourism’s Tourism Guidebook for Local Government Units and its supplemental readings. He also infused this work with insights from his professional experience. While this is an update, the author thinks that the reader will find it most beneficial when used together with the 2014 version. Tourism Policy Planning and Development

ABOUT THE AUTHOR

REIL G. CRUZ, PH.D.

He is an associate professor of tourism at the University of the Philippines Asian Institute of Tourism. He has authored four tourism books under Rex Book Store, Inc., including this one, drawing from his experiences as a consultant and a researcher. He is engaged in formulating a master plan for the island of Samar, as well as in leading a project for sustainable livelihood in four remote island communities in Northeastern Mindanao. His most recent activities are in the areas of tourism regulation and overtourism in Boracay.

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