CHAPTER 3 ROLES OF TRAVEL AGENCIES AND TOUR OPERATORS 18 Introduction 18 Learning Objectives
TOUR AND TRAVEL MANAGEMENT
19 Travel Agency and Its Nature 20 Tour Operator and Its Nature 20 Definition of Tour Operators 21 Functions of Tour Operators 23 Travel Agency Versus Tour Operator
2022 04-TB-00032-0 978-621-04-3653-2 BS Tourism Management
COPYRIGHT: ITEM CODE: ISBN: PROGRAMS:
23 Types of Travel Agencies 24 Types of Tour Operators 27 Role of Travel Agency and Tour Operation in the Tourism Industry 27 Emerging Technology in the Operation of Travel Agencies and Tour Operation 29 Key Concepts 29 Discussion Questions 30 Experiential Exercise CHAPTER 4 THE BUSINESS OF TRAVEL MANAGEMENT 31 Introduction 32 Learning Objectives 32 Business Setup 33 Travel Management Companies Focus on Eight Areas of Services
SCAN ME
CONTENTS
CONTENTS
ix xi
PREFACE
ACKNOWLEDGMENT
CHAPTER 1 FUNDAMENTALS OF TRAVELS AND TOURS 1 Introduction 2 Learning Objectives 2 Terminologies of Travels and Tours 3 Nature of Travels and Tours 3 Sectors of the Travel Industry 9 Types of Tours 9 Key Concepts
33 The Travel Management Companies’ Deliverables 36 Attributes of a Good Travel Management Company
38 Organizational Structure 40 Departmental Functions 42 Revenue Sources 43 Key Concepts
10 Discussion Questions 10 Experiential Exercise CHAPTER 2 HISTORICAL PERSPECTIVE OF TRAVELS AND TOURS 11 Introduction 11 Learning Objectives 12 Historical Background of Travel Agency and Tour Operation 13 Cox and Kings, To Be Known as the First Travel Agency in the World 14 Thomas Cook and His Contribution to Tour and Travel Management 15 Establishment of the Modern Travel Agency 15 Travel Innovations 15 Package Tours for the Middle Class
44 Discussion Questions 44 Experiential Exercises CHAPTER 5 TRAVEL MANAGEMENT CYCLE 45 Introduction 46 Learning Objectives 46 Managing Travel Services 51 Key Concepts 52 Discussion Questions 52 Experiential Exercises CHAPTER 6 TOUR OPERATIONS CYCLE 53 Introduction 54 Learning Objectives 54 Managing Tour Operations 63 Key Concepts 63 Discussion Questions 63 Experiential Exercises CHAPTER 7 ONLINE TRAVEL AGENCIES (OTAS) 65 Introduction
iv
16 Great Journey 16 Key Concepts
17 Discussion Questions 17 Experiential Exercise CHAPTER 3 ROLES OF TRAVEL AGENCIES AND TOUR OPERATORS 18 Introduction 18 Learning Objectives
iii
19 Travel Agency and Its Nature 20 Tour Operator and Its Nature 20 Definition of Tour Operators 21 Functions of Tour Operators 23 Travel Agency Versus Tour Operator
66 Learning Objectives 66 Emergence of OTAs 68 Online Travel Agency Business Models 69 Digital Content and Marketing, Advantage of Niche Tourism for Online Travel Agencies
23 Types of Travel Agencies 24 Types of Tour Operators 27 Role of Travel Agency and Tour Operation in the Tourism Industry 27 Emerging Technology in the Operation of Travel Agencies and Tour Operation 29 Key Concepts
70 Value of OTAs 71 Key Concepts
29 Discussion Questions 30 Experiential Exercise CHAPTER 4 THE BUSINESS OF TRAVEL MANAGEMENT 31 Introduction 32 Learning Objectives 32 Business Setup
72 Discussion Questions 72 Experiential Exercises CHAPTER 8 TOUR AND TRAVEL AGENCY MARKETING 73 Introduction 74 Learning Objectives
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