HERITAGE TOURISM
2021 04-TB-00060-0 978-621-04-3150-6 BS Tourism Management CHAPTER 4 MARKETING HERITAGE SITES AND LEGACIES Product Development and innovation Heritage Tourism Promotions Branding and Destination Marketing
COPYRIGHT: ITEM CODE: ISBN: PROGRAMS:
51
SCAN ME
CHAPTER 5 PLANNING A HERITAGE TOUR
71
CONTENTS
itinerary Planning Managing Logistics and Budget Controls, Safeguards, and Key Success Factors CHAPTER 6 SUSTAINABLE HERITAGE TOURISM Preservation of Heritage Sites and Legacies Carrying Capacity of Heritage Sites Conservation and Restoration Preservation of Culture CHAPTER 7 BUSINESS AND FINANCIAL ASPECTS OF HERITAGE TOURISM
TABLE OF CONTENTS
III III IV
DEDICATION
ACKNOWLEDGEMENT
93
PREFACE
CHAPTER 1 INTRODUCTION TO HERITAGE TOURISM
1
Heritage and Culture Heritage Tourism Relevance and Essence of Heritage Tourism
Components of Heritage Tourism Development of Heritage Tourism Vital Statistics on Heritage Tourism
143
Revenues and Funds Generated by Heritage Tourism Economic Impact of Heritage Tourism Profitable Operation of Heritage Sites and Legacies Significant Financial Ratios in Heritage Tourism
CHAPTER 2 THE ECOSYSTEM OF HERITAGE TOURISM
17
Stakeholders of Heritage Tourism Culture Life Cycle Organizations Managing Heritage Tourism
CHAPTER 8 BEST PRACTICES IN HERITAGE TOURISM
154
Barometers of Successful Heritage Attractions Best Practices in the Philippines Best Practices Around the World Top Heritage Sites and Attractions in the World
CHAPTER 3 VISITOR MANAGEMENT OF HERITAGE SITES
27
Accessibility of Heritage Sites Accommodation in Heritage Destinations Interpretation of Heritage Sites and Attractions Safety, Security, and Sanitation Visitor Management Plan
Viii
165 174 178
PHOTO CREDITS
END NOTES
Vii
INDEX
CHAPTER 4 MARKETING HERITAGE SITES AND LEGACIES
51
Product Development and innovation Heritage Tourism Promotions Branding and Destination Marketing
CHAPTER 5 PLANNING A HERITAGE TOUR
71
itinerary Planning Managing Logistics and Budget Controls, Safeguards, and Key Success Factors
CHAPTER 6 SUSTAINABLE HERITAGE TOURISM Preservation of Heritage Sites and Legacies Carrying Capacity of Heritage Sites Conservation and Restoration Preservation of Culture
93
306
CHAPTER 7 BUSINESS AND FINANCIAL ASPECTS
Made with FlippingBook - Online Brochure Maker