Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained simply and logically, incorporating relevant local examples and personal stories. This revised edition includes a discussion on sharing economies, digital technology, and contemporary issues that have surfaced in recent years. With the author’s vast experience, the marketing context in tourism and hospitality has been well developed, localized, and differentiated from the traditional consumer marketing books currently available. This textbook serves as a compact reference for developing a simple marketing plan. Tourism and Hospitality Marketing
ABOUT THE AUTHOR
MARIA CRISELDA G. GATCHALIAN-BADILLA, PH.D.
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