INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES, AND EVENTS MANAGEMENT (MICE)
2020 04-TB-00036-0 978-621-04-0384-8 Common Major to Hospitality Management and Tourism Management
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CONTENTS
CONTENTS
Preface.......................................................................................................................... v CHAPTER 1: The Meaning and Importance of MICE ..........................................1
CHAPTER 2: Key Players in the MICE Industry and
Their Roles in the Tourism and Hospitality Industry.................16 CHAPTER 3: MICE Planners ..................................................................................30
CHAPTER 4: MICE Planning .................................................................................48
CHAPTER 5: MICE Management ..........................................................................70
CHAPTER 6: Marketing MICE...............................................................................86
CHAPTER 7: Financial Management of MICE ..................................................102
CHAPTER 8: Risk Management...........................................................................124
CHAPTER 9: The Role of Ethics in the MICE Industry ....................................138
CHAPTER 10: Technology for the MICE Industry............................................150
CHAPTER 11: Changes Affecting the MICE Industry in
the Next Millennium....................................................................164 CHAPTER 12: Special Events Management .......................................................174 Glossary ....................................................................................................................201 Index .........................................................................................................................209
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