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JANUARY 2022
THE IMPORTANCE OF GETTING INVOLVED AND GIVING BACK IN 2022 IMPROVING UPON OUR OUTREACH
2022 is here, and it’s a great time to reflect on the year that has just passed and look at our progress, the ups, the downs, the lessons learned, and the achieved goals. It’s also a great time to plan how to grow in the new year and look at the places we would like to go, the goals we would like to meet, the experiences we would like to be present for, and the lives we would like to touch. Then, it’s time to capitalize on that! Generally, the turn of the calendar cues many resolutions, both personally and professionally. Some aspire to spend more time in the gym. Others vow to better manage their productivity in the office, and many hope to expand upon their skill set and try out something new. No matter what your goal is for the new year, resolutions are intended to improve yourself, your business, your life, or your family. The custom of setting resolutions every new year is over 4,000 years old. For ancient Babylonians, the new year began in the middle of March when they planted crops. During a celebration known as Akitu, a religious festival that lasted 12 days, they would make certain promises to their gods to return any objects that they borrowed and to pay any debts that they owed. These promises were the first “resolutions” we know of. The Romans also did something similar. For 2022, we at Case Barnett are aspiring to better develop our communication with our existing clients and community outreach. This means keeping clients updated on their cases. It also means getting more involved in volunteer opportunities and attending community events. Reflecting on the last few years, we have been extremely blessed with the clients we have and the individuals we get to work with. We are so fortunate for the opportunity to work with our clients to better their lives. Finding opportunities to give back is at the top of our list — you can never give enough to express gratitude.
Community outreach connects people to services, lending a hand where there is a great need. Both volunteering and community service provide us with an opportunity to grow. It broadens our horizons by helping us to understand the needs of society. When we get personally involved, we become closer to individuals and families in need. Groups and events at churches and schools are a great place to get started and get involved. In the new year, I aspire to connect with more people and create lasting and meaningful relationships. I plan to get more involved in the community while serving others. The feeling of giving back to others is unparalleled.
In 2022, I wish you and your family a happy, healthy, and blessed year full of love, prosperity, passion, and good memories. From our family to yours, happy New Year!
–Case Barnett
CaseBarnettLaw.com
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Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the perfect time to make a change! Here are six ways to completely rethink your retention marketing that will save your team time and money. Reallocate your resources. Don’t just talk the retention talk — walk the walk! In order to truly change your company’s ways, you need to invest in retention and reallocate your resources. STOP LOSING CLIENTS TODAY! 6 Ways to Rethink Your Retention Marketing
to emphasize for retention (per Forbes magazine) include frequent and friendly customer communication, transparency, active listening, and the value of relationship-building Create a fund for customer perks and gifts. Celebrating your clients allows you to give them attention when they might appreciate it most. If you know a customer who recently had a baby or is going through a difficult time, consider sending a gift or a card to show you're thinking about them. These gifts cost resources, but as Newswire reports, multiple studies show that customer gifts increase retention. Invest in retention tools. Staying in touch with your customers is the best way to keep them happy and remind them that you care. You can stay on top of this by doing the hard work of reaching out personally each month, but it’s easier and more efficient to invest in recurring communications like automated weekly emails and regularly printed newsletters. Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key
points, you should gather and interpret a lot of data, both online and off.
You can do some of this data-gathering and calculating yourself (for example, you might consider calculating the lifetime value or LTV of each client), but hiring a third-party data analytics company will help you take your retention marketing to the next level. SAS, Alteryx, Kissmetrics, and InsightSquared are great options for small-business owners. Hire (or create) a retention expert . If you truly want to maximize your retention, you need to make it an integral part of your team’s marketing approach. Investing in specialized training for your team is one way to do this. But you can also hire a retention expert or shift one of your existing team members’ roles to focus exclusively on managing and retaining clients. Yes, hiring is expensive, but remember — increasing customer retention by just 5% can increase profits by as much as 95%. That new team member will pay for themselves in no time! Retention marketing mindset shifts will be game-changers for your company. You can start with one of these tips or dive into all of them. Whatever feels right for you, if you try these ideas, it won’t be long before you’ll see the difference in your bottom line.
Provide your team with additional training on customer service . Important points
OUR CLIENTS SAY IT BEST “Honestly, I don't have any other experience with legal concerns or issues to compare. But what I did appreciate was responsiveness from my attorney that represented me. If you have the ability to provide good customer service and advocate professionally, then believe me, I will refer your business to everyone I know. Thanks Conor M. for getting the best settlement for my case." –Frances P.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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BLACK BEAN, MANGO, AND AVOCADO SALAD
THE FIRST TRIAL OF 2022 The first week of January is a long anticipated one here at our firm — not only because it’s the first week of 2022 and it signifies a fresh start, but also because we are set for trial in downtown Los Angeles on a case that is very important to us, as all of our cases are. This case was referred to us by another attorney via our Litigation Partner Program, thus, both the client and referring attorney have invested a lot of trust and faith in us to bring this one home. Each step of the way, we have kept all parties informed as we navigate the trial process. Each case and trial is time-consuming, and the referring attorney knows that we are doing all that we can to achieve the best possible outcome. At the end of trial, if we get a good verdict, the referring attorney knows he will get a substantial return on it because we are not going to settle for less than full value. We are always looking to expand our network and grow, so if some of you know other attorneys who need a personal injury lawyer, keep us in mind! We take care of our clients and will keep you updated every step of the way. To learn more about our Litigation Partner Program, call us today at 949-861-2990.
Inspired by BBCGoodFood.com
Ingredients
• 1 small mango, skinned and chopped • 1 avocado, chopped • 3/4 cup cherry tomatoes, halved • 1 red chile, seeded and chopped • 1 medium red onion, chopped • 2 cans black beans, drained • Cilantro, chopped and to taste • 1 lime, for zest and juicing
Directions
In a large bowl, mix the ingredients together. Serve and enjoy!
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INSIDE THIS ISSUE:
Page 1 NewYear Aspirations
Page 2 6 Retention Strategies That ActuallyWork
Our Clients Say It Best
Page 3 The First Trial of 2022
Black Bean, Mango, and Avocado Salad
Page 4 The Importance of Fruits and Vegetables for Kids
HELP YOUR KIDS GROW UP STRONG AND SMART
GET FRUITS AND VEGETABLES INTO THEIR DIETS
You probably heard your parents tell you to eat your vegetables so you can grow up big and strong. But did you know that eating fruit and vegetables can have a positive impact on a child’s mind? A recent study from across the pond in the United Kingdom set out to put this theory to the test.
school students reported eating no fruits or vegetables at all. Those students who ate the recommended portions of fruit and vegetables scored on average 3.73 units higher in regards to their mental well-being than those who did not eat any. While this newfound research provides a link between improved mental well-being to fruits and vegetables, there are many more benefits that come with eating the daily recommended portion. There is a plethora of minerals and vitamins hiding within our favorite fruits and vegetables that help with lowering cholesterol, reducing and maintaining a healthy weight, and protecting against diseases such as some cancers, heart disease, and Type 2 diabetes. They can also curb the appetite to stop you or your kids from reaching for an unhealthy snack. And they taste great!
The study was published in BMJ Nutrition, Prevention & Health. Researchers sent surveys to more than 50 schools across England
and received responses from 11,000 students. The survey asked schoolchildren about their mental health as well as their dietary choices. The average mental health score was 46.6 out of 70 for high school students and 46 out of 60 for elementary students. When looking at the children’s dietary habits, only 25% of high school and 28% of elementary school students reported that they ate the recommended five portions of fruit and vegetables each day. About 10% of high school and 9% of elementary
Whether it’s to improve mental well-being, grow stronger, or just add variety to your diet, you can’t go wrong by incorporating more fruits and vegetables into your and your family’s diets.
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