TZL 1349

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BUSINESS NEWS CONSTRUCTION BEGINS ON NEW EXPERIENCE SENIOR LIVING DEVELOPMENT AND CIVITAS SENIOR LIVING COMMUNITY IN NORTH PORT, FLORIDA Construction has begun on Civitas Senior Living and Experience Senior Living Development’s latest collaboration and joint project, The Gallery at North Port. The new senior living community is being built at 1322 N Main St. in North Port, Florida. “This is our fourth collaboration with Experience Senior Living Development, and the beautiful end products are a result of the passion both of our companies have for the senior living experience,” said Wayne Powell, founder and CEO of Civitas Senior Living. “North Port is a vibrant community, and we’re excited to be a part of it.” The Gallery at North Port will be conveniently located across the street from City Center, providing residents easy access to George Mullen Activity Center and City Hall as well numerous shopping and dining options. The Gallery is also just minutes away from popular attractions such as Heron Creek Golf and Country Club, the North Port Symphony, and Tamiami Trail. The three-story community will feature 79 independent living, 66 assisted living, and 24 memory care apartments combined with 28 independent living cottages, all on one campus. The Gallery at North Port will boast spacious, well-appointed residences featuring stainless steel appliances, walk-in closets, and designer touches throughout. Upscale amenities and

services unique to The Gallery include a swimming pool, bocce ball court, outdoor grilling area, community garden, creative arts studio, fitness center, wine bar, personalized care plans, restaurant-style dining options, and The Gallery’s outdoor “Florida Room,” highlighted by a beautiful water feature and dining/lounge area. In keeping with its name, The Gallery at North Port will commission a local artist to create thoughtful pieces for the community. “Experience Senior Living Development wants our residents to not only enjoy a carefree lifestyle at The Gallery at North Port, but we also want them to live inspired lives,” said James Parker, executive vice president of Senior Living Operations. “There’s no better way to accomplish this than to create a community where they are greeted each day by beauty and art.” Residents and their loved ones will also benefit from Civitas Senior Living’s signature Passion Program. This revolutionary program will provide residents of The Gallery at North Port rich, full lives brimming with social engagements, fun activities, and personalized experiences propelled by attentive caregivers, overall wellness, and delicious food. “We believe that life is best when days are filled with passion and lived with purpose,” said Powell. Civitas’s revolutionary Passion Program keeps residents active and involved by enjoying memorable moments and celebratory events. Civitas’ Passion Program is the cornerstone of the 41 senior

living communities it manages across the U.S. The Gallery at North Port is the fourth collaboration between Civitas and Experience Senior Living Development. Other projects include The Springs of Parc Hill in Orange City, Florida, The Waters of Cape Coral, and The Azure of Palm Coast. The Gallery at North Port is projected for an August 2021 opening. The architect for the project is OZ Architecture out of Denver, Colorado. The contractor is Core Construction . The designer is Senior by Design . With roots dating to 1964, OZ Architecture is named for two founders Tom Obermeier and Alan Zeigel, who believed that collaboration sparks creativity. Today, OZ Architecture is comprised of 170 architects, interior designers, brand strategists, and support staff. The firm works in multiple practice areas that include cultural projects, such as libraries and museums, municipal and education facilities, urban living, workplace and hospitality projects. OZ Architecture has a large interior design group that works across practice areas and has extensive experience as well. The firm’s diversity of expertise in multiple project types allows them to harness broad perspectives and share knowledge across our practice areas to drive innovative and sustainable design solutions.

MARK ZWEIG, from page 3

and selling. Now is the time to do it. Companies in the A/E business (and others) seem to be falling into two camps. Those who are increasing their marketing and selling activities to fight back against any backlog erosion, and then those who are doing LESS marketing and selling than they used to. I don’t need to tell you who is going to do better. I do not understand cutting back on marketing and selling at a time like this. Makes no sense, other than management must be paralyzed with fear. Get back on your marketing job! 6)Increase the amount of time you spend in the office. Yes, we have a lot of telecommuting today and to a great extent it has probably worked better than many of us expected. That said, now that things are opening up, maybe it would be easier for you to keep your focus if you went back into the office more often. Less non-work distractions. And you are setting an example for everyone else. There is something to be said for “working visibility” when it comes to owners and managers in an A/E firm. All successful people can get themselves to focus. Are you doing what you really should be for your business right now? Or are you just floating along on a sea of uncertainty, afraid to move or you’ll turn over your raft? MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

who see you there working alongside them. They love that. And you get to see who is really good and who needs your training and mentoring when you work with your people on projects. That is invaluable information, too. “As a business school professor, management consultant, and business owner myself, if there is one thing I know for sure that leads to reduced business performance, or, in the worst cases, complete failure, it’s having an owner or owners who aren’t paying attention to it.” 4)Increase the frequency of distribution of your business metrics. Keep your eye on the ball. Daily cash collection reports. Weekly cash flow projections. Weekly marketing reports. Other weekly performance metric reports. Keep the information on how the business is performing flowing and flowing quickly, and you will be more likely to stay focused on the company versus being distracted by other stuff. 5)Increase the amount of time you spend on marketing

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THE ZWEIG LETTER JUNE 15, 2020, ISSUE 1349

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