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When you look at it through the lens of social sharing, research by The New York Times Consumer Insight Group revealed that 94% of people consider how the information they share will be useful to the recipient. This implies that if your content is informative and valuable, it stands a better chance of being shared, thus increasing your reach. Creating high-quality, informative, and engaging content that resonates with the interests and needs of your audience is the missing piece of the puzzle for content creation and generating more referrals. The overarching goal is to create content that is so valuable and engaging that it prompts your audience to share it with their network, which makes them brand ambassadors inadvertently sending leads and referrals your way. When this happens, you transform
your “boring” business into a conversation starter, breaking through the noise with content that truly matters to your audience. If you want to see an example of the type of content that works, scan this QR code or go to LP.NewsletterPro.com/smart-entrepreneur-1289. 6 Keys to Success 1. To make this strategy work, you’ll need to email a minimum of once per week.
SCAN ME!
2. You’ll need a content plan with categories and topic ideas your prospects and customers will enjoy consuming and will share with their network. The content needs to be fresh and relevant. Obviously, the quality of your content will make or break this strategy. 3. Don’t forget about imagery. They say a picture is worth a thousand words, and the best images add to the overall value of the content. Examples of those are pie charts, mini-infographics, graphs, etc. 4. When your emails are coded/designed each week, make sure your creators know the red flags for email service providers like Google and Microsoft so your content doesn’t end up in the spam box. 5. Make sure you also code the newsletter so it is mobile-responsive. You will lose half of your audience if you don’t do this. 6. Don’t be boring. This will fall flat on its face if you’re content is boring.
If you’d prefer to be hands-off and just watch the referrals start rolling in, I’m opening up 20 more spots for new customers on this program. It’s on a first-come, first-served basis. If that interests you, let’s jump on a strategy call.
–Shaun
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www.newsletterpro.com
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