Seller’s Guide
You’ve come to the finest place.
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We’ve been helping our Richmond neighbors build upon their dreams for 50 years— and we’re excited to help you do the same.
If there’s been one constant in Richmond over the last 50 years, it’s change. Our community has stretched and grown in wonderful new ways, building upon a long history of creativity and innovation to become a regional leader. Richmond is home to world-class companies, cutting-edge universities and exciting outdoor recreational, cultural and dining opportunities that keep families like yours wanting to plant their roots even deeper here. People across the country are coming to Richmond. And the many charms of our region are attracting even more diverse neighbors and experiences every single day. Joyner Fine Properties has not only been here to witness those changes, but has helped to lead them. Over our 50-year history of serving the community, we have helped generations of Richmonders sell their homes in order to provide their families with yet another step on the journey toward a life well lived, in a region where “quality of life” comes standard.
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We know Richmond. We love Richmond. We are committed to Richmond.
In a time when real estate companies have consolidated under increasingly similar and generic national brands, we remain as local and independent as we were on the day of our founding. Why does that matter? Because our independence and 50-year commitment to the community mean we take serving your needs extraordinarily seriously. We are now—and will always be—your neighbors. This perspective drives us to want to do the right thing, always. The relationship we build with you is the exact opposite of a faceless, nameless online transaction. We strive to bring you the finest expertise and the finest service, so that you can continue to thrive, whether that is within Richmond or in a new place offering new opportunities for you.
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6 OFFICES THROUGHOUT CENTRAL VIRGINIA
50+ YEARS IN BUSINESS
50+ HOME SALES OVER $1 MILLION IN THE LAST YEAR
TOP 1 % OF ALL FIRMS IN CENTRAL VIRGINIA
$ 4B SOLD IN THE LAST 5 YEARS
$ 2.7B SOLD IN THE LAST 3 YEARS
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The finest service begins with the finest agents.
Joyner Fine Properties is a destination firm for the most successful real estate agents in the Richmond region. And with good reason— we give our agents the support and access to leading-edge technology and more that enable them to focus on what matters most: your successful home-selling experience. By growing a large team of real estate experts backed by a large team of specialists in all areas of home selling, we are able to bring you our very best in a friendly but efficient manner that ensures your interests are always best served.
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U.S. HOME SALES | Volume shown in Billions of Dollars
$405
Keller Williams
$353
Coldwell Banker
$317
Compass
$251
Berkshire Hathaway Home Services
$139
eXp Realty
$132
Sotheby’s International Realty
$115
RE/MAX
$113
Century 21
$39
HomeSmart International
$35
Better Homes & Gardens
$17
United Real Estate
$14
ERA
$13
Corcoran
$12
This bar chart is sourced from REAL Trends 500 for 2021, realtrends.com.
TOTAL U.S. PROPERTIES | Over $1 Million
12,260
sothebysrealty.com
9,403
compass.com
5,311
coldwellbankerluxury.com
4,727
christiesrealestate.com
3,005
elliman.com
2,528
engelvoelkers.com
1,317
kwluxuryhomes.com
871
theagencyre.com
353
Source: Scott Business Consultancy June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
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With Joyner Fine Properties, local doesn’t mean limited.
Our experience and reach in the Richmond region are unmatched, but our capabilities extend far outside the city. As a member of the Leading Real Estate Companies of the World ® —an invitation-only program that provides us with exclusive partnership with the world’s market-leading independent brokerages—we have access to a global network of more than 150,000 real estate professionals in more than 550 countries worldwide. And their luxury division, Luxury Portfolio International ® , attracts a global audience by marketing approximately 50,000 of the world’s most remarkable homes. Closer to home, our partnerships with Virginia Credit Union and Virginia Statewide Title Services, among others, offer you additional help as needed. We have all the size you need to know any possible challenge can be met, while maintaining the strong one-to-one connections with your REALTOR ® that can only come from a company that has stood the test of time like Joyner Fine Properties.
Joyner Fine Properties is a member of Leading Real Estate Companies of the World®—giving us national and international exposure. We are part of the #1 network in the nation.
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The home-selling process at a glance.
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Market Your Listing Sales don’t just happen on their own. They take thoughtful and comprehensive marketing strategies across multiple channels. We will manage that for you. Show Your Home To Buyers The more buyers who see your home, the better your chances for a quick and successful sale. We know what it takes to deliver showings. Negotiate Price & Terms Joyner agents have a long history of getting higher-than-average prices for our listings. We will help you review all offers and negotiate on your behalf. Settlement Once the contract is signed, our support team of 35+ professionals will work with your agent to ensure your contract closes on time, with as little stress as possible.
Partner With Your Joyner Agent With more than 150 highly motivated agents in Central Virginia, it’s easy to find the right combination of personality and expertise to meet your needs. Determine Your Goals Your Joyner Fine Properties agent will work with you to understand your goals and begin to build a home sales plan to help achieve them. Price Your Home To Sell Pricing your home correctly is the most important step in the process. We will work with you to determine the right pricing strategy for your property in today’s market. Prepare For The Sale We may recommend making some changes, cleanups or repairs to help improve the appeal of your home to buyers. We know what buyers want, and we make sure we present your home accordingly.
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Move Out! We can’t wait to help you make your transition to a new home.
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We’re here to guide you through every step of the process.
The first question many home sellers like you ask themselves is “do I really need to hire a real estate agent to help me do this?” If you want to maximize your home’s value and remove as much risk and hassle from the transaction as possible, the answer is “absolutely!” Your dedicated Joyner Fine Properties real estate agent has all the training and expertise needed to lead you through the listing and selling process with ease. A real estate agent usually helps you net more money from the sale of your home, while making the overall process less stressful for you and your family. Joyner Fine Properties has been one of the top real estate companies in Central Virginia for 50 years, so our agents know this market inside and out. This will help ensure proper pricing and increase the likelihood of a faster sale. Far too often, owners who sell their own home are asked by potential buyers to discount the commission rate that would be given to an agent. In that case, you would have all the work and all of the hassles of the sale, with fewer of the financial rewards.
HOW MUCH WILL SELLING MY HOME COST ME? While the specific cost will depend on your unique circumstances, there are some standard costs that home sellers can expect. These could come in the form of real estate commissions, deed preparation, recording fees and taxes, and various repairs or inspections as required in the purchase agreement. We will work with you to identify these costs quickly.
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We’ll help you make sure your house looks its finest.
We will work with you to identify any changes that may be necessary to leave potential buyers with a positive impression.
Exterior
Interior
Home Staging
• Staged homes tend to sell faster by making them appear more move-in-ready and creating a sense of larger spaces. We’ll discuss whether or not professional staging could be useful in your case.
• Cleaning the house thoroughly • Highlighting the purpose of every room • Letting in natural light • Removing clutter • Refreshing paint and carpeting, if worn • Organizing the kitchen • Removing trash and laundry from sight
• Updating the entry • Landscaping the yard • Washing windows • Cleaning out the garage • Replacing worn furniture or lighting • Power washing outdoor surfaces
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Your house needs a unique marketing plan. We’ve built thousands of them.
With housing inventory continuing to be a challenge—and with more competition than ever for buyers’ attention—a smart, comprehensive marketing plan is crucial to your success. Our marketing approach will put your listing in front of as many buyers as possible. We invest heavily in digital marketing, social media, email marketing, direct mail, print advertising and additional non-traditional marketing tactics to give your house the reach it needs to drive showings. Our own teams of photographers and videographers create compelling content that engages potential buyers. And as one of the top-ranked real estate companies in Richmond, Virginia— year after year—Joyner Fine Properties, has the buying power to get your home listed on local, regional and national websites such as the ones shown here.
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From negotiating contracts to smooth closings—we are all about getting the details right.
Your Joyner Fine Properties agent will help you evaluate each purchase offer by thoroughly explaining the terms, conditions and all contingencies, and by providing you with an estimate of net proceeds. And as skilled negotiators, they will also help you navigate the offer and counteroffer process until you are satisfied and ready to accept the purchase agreement. Once you accept a contract on your house, the transaction shifts into a new phase: paperwork! But don’t worry—our team continues to work with you through this step of the process to make it as seamless as possible. In fact, each of Joyner’s real estate agents is supported by a full-time team of specialists who are there to help with the preparation and processing of all necessary documents for the transfer of ownership. We even have a partnership with Virginia Statewide Title Services that brings 35+ attorneys to the table to assist with your closing, as needed. As with every other step of the home-selling process, your Joyner Fine Properties agent is there to answer your questions, address your concerns and assist you in making the right choices that will keep your closing date on track.
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Here’s how to make sure you’re ready to hand over the keys.
Plan for Healthcare • Ask doctors for referrals • Transfer prescriptions • Obtain important birth and medical records
Make Address Changes • Post Office • Bank accounts & credit cards • Licenses • Subscriptions • Friends & relatives Notify Insurance Companies • Life • Health • Auto
Plan for Schools • Arrange for transfer of records and transcripts
Plan for Pets • Check regulations for licenses, vaccinations and tags
Notify Utilities • Gas • Water • Electric • Phone • Heating Fuel
• Garbage • Internet
For a complete list, visit joynerfineproperties.com/moving-checklist
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The finest agents. The finest expertise. The finest service.
In addition to our home-selling services for helping you maximize the value of your home in Richmond, Joyner Fine Properties offers the same level of expertise for: • Residential home buyers • Relocation services
• Commercial sales and leasing • Property management services
Learn more today by speaking with your agent, or visiting us at joynerfineproperties.com.
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Offices:
RICHMOND Hancock Village 14520 Hancock Village St. 2nd Floor Chesterfield, VA 23832 804-267-5478 Maple 319 Maple Ave. Richmond, VA 23226 804-270-9440 Midlothian 15764 WC Main St. Midlothian, VA 23113 804-270-9440 Reynolds Crossing 6641 West Broad St. Suite 101 Richmond, VA 23230 804-270-9440 West Broad 10136 West Broad St. Glen Allen, VA 23060 804-270-9440 Westhampton Commons 5820 Patterson Ave. Suite 201 Richmond, VA 23226 804-270-9440
FREDERICKSBURG Cosner East 4531 Spotsylvania Parkway Fredericksburg, VA 22408 540-376-6305
COMMERCIAL Joyner Commercial 6641 West Broad St. Suite 101 Richmond, VA 23230 804-270-9440
PROPERTY MANAGEMENT Joyner Property Management 6641 West Broad St. Suite 101 Richmond, VA 23230 804-270-9440
JFP07/23
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