National Home Buying Week Toolkit 2026

AFFORDABLE HOMES

YOUR FIRST HOME IS CLOSER THAN YOU THINK: A BUYER’S GUIDE TO SHARED OWNERSHIP Own 10%, Live 100%: A Renter’s Guide to Shared Ownership in London

Laney House

Saving for a home in London while renting can feel impossible.You’re working hard, but every month your income disappears on rent, while that deposit keeps getting further away as house prices climb. But here’s something you might not know – you don’t need a massive deposit to buy your first home in London.With NHG Homes offering shares starting from just 10%, homeownership might be closer than you think. WHAT ACTUALLY IS SHARED OWNERSHIP? Think of Shared Ownership as a stepping stone on to the property ladder – one that gets you there now, rather than years down the line. Instead of buying 100% of a property, you buy a share starting from just 10%.You pay a mortgage on your share, below-market rent on the rest, and the usual service charges. Here’s where it gets interesting: your deposit is only calculated on the share you’re buying, not the full property price. If you’re buying a 10% share of a £400,000 property, your deposit is based on a £40,000 mortgage, not £400,000. In real terms, that could mean needing just £4,000 for a 10% deposit, just 1% of the overall property value. Compare that to the £40,000 deposit you’d need buying outright. SAVE THOUSANDS EVERY YEAR At Laney House in Greenwich, NHG Homes’ Shared Ownership apartments have monthly costs starting from around £1,266 when purchasing the minimum 10% share with less than £2,000 deposit. This covers your mortgage, rent, and service charges combined. The average rent for a one bedroom in the same area? Around £1,600.

Laney House

Laney House

That’s nearly £4,000 back in your pocket annually, money you could use to increase your share through “staircasing” or simply enjoy greater financial breathing room. At The View at Aspect in Croydon, total monthly costs start from £1,177 when purchasing a 25% share with less than £5,000 deposit, compared to around £1,400 for private renting nearby, a saving of close to £2,700 yearly. The rent you pay on the share you don’t

own is subsidised by up to 35% compared to market rent, with rental increases capped according to your lease, protecting you from unexpected hikes and giving you the security of a long-term lease. IS THIS RIGHT FOR YOU? Shared Ownership could suit you if you’re earning a steady income but haven’t saved a traditional deposit or don’t yet have enough

12 | firsttimebuyermag.com

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