approach is not focused on short- term cost considerations, but about ensuring that vehicles remain productive throughout their lifecycle. That approach is echoed across sales and aftermarket, where technology, dealer coverage, and training are aligned to a single objective: keeping trucks on the road. Rethinking cost through the lens of uptime According to Aftermarket Director Sanjay Naipal, many purchasing decisions in the transport industry are still driven by visible, immediate costs. “We often rely on cost – the cost of the truck, the cost of fuel, the cost of insurance, what is the maintenance going to cost me?” he says. “And very few people consider the cost impact of downtime in their business.” That oversight can be costly. A truck standing idle in a workshop or on the roadside does not simply incur repair costs; it disrupts deliveries, affects customer relationships, and erodes margins. “People don’t measure that,” Naipal adds. “They don’t assign it a Rand value. How much does the truck cost me
Dealers operate under a franchised model, with formats tailored to local market needs.
The company’s approach is not about being focused on short-term cost considerations, but about ensuring that vehicles remain productive throughout their lifecycle.
One of the more visible technology developments is the introduction of advanced camera systems, designed not only for incident investigation but also for proactive safety.
The raised cab allows drivers to move more freely and change clothes comfortably, while efficient air-conditioning systems maintain a liveable environment in extreme temperatures
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