PLANT HIRE
Strategic plant hire in a shifting economy Capital Equipment News’ Juanita Pienaar spoke with Jordan Vevers, National Marketing Manager at Atlas Plant Hire, about current market conditions, demand trends, fleet strategy, and the evolving role of plant hire in supporting operational efficiency across South Africa’s key sectors. I n an economic climate that re- mains constrained and cost-sen- sitive, the plant hire industry continues to show notable Companies are committed to launching new products and connecting with buyers and partners, despite any broader economic or operational uncertainties
resilience. Rather than contracting under pressure, the sector is adapting - responding to structural shifts in procurement behaviour and rising ex- pectations around reliability, service, and performance assurance. A resilient market with shifting priorities Vevers describes the current market outlook as stable but strategically evolving. “The plant hire industry continues to demonstrate structural resilience, even within a constrained economic
Charlene Hefer, Portfolio Director at Montgomery Group Africa.
environment,” he explains. “Market behaviour increasingly reflects a shift from asset ownership to asset access, as organisations prioritise capital efficiency, operational flexibility, and risk mitigation.”
This transition away from ownership is not merely cyclical, it reflects a broader change in how businesses approach capital allocation. Rather than tying up resources in depreciating assets,
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