Chavy @chavy
I wouldn’t call myself an influencer - think of me more like a very chaotic creator. I got into creating out of a love of sharing my life experiences, from the good to the bad and maybe even ugly. It’s a very raw, authentic and transparent experience. My top tips: There’s space for everyone; don’t let anyone tell you otherwise. Your life is your life; however you wish to express or showcase that, make it authentically yours. Don’t get caught up in the numbers; your audience will find you eventually. Keep posting your content. What I love is that I’m able to be relatable to at least one person out there because I remember a time when I didn’t feel like there was anyone who felt like me. I hate that being yourself can come with judgement, but hey, that’s the world, right? So we do it anyway. In five years’ time, I see myself hopefully with better mental health, less cares about perception, fully and unapologetically happy, and still creating with a difference.
Cleo @cleothealchemist
I got into influencing after going through a really difficult period of depression and loneliness. During that time, I had a life-changing experience that led me to take my Shahada and become Muslim. I know that may sound surprising, but Islam brought me a sense of comfort and clarity when I needed it most. Around that same time, my then-friend and now boyfriend bought me a new lens for my camera. One morning, while getting ready to go to the mosque, I decided to prop up my camera and film a video. That video ended up getting over 400,000 views and helped me build an audience of more than 3,000 followers. That was the moment I realised my voice mattered and that my visibility had the ability to make other people feel seen too. My biggest tip for anyone wanting to get into influencing is to have a strong “why” that goes beyond wanting fame or money. There will be days when the views are low and engagement drops, and your purpose is the only thing that will keep you motivated. Building a community online takes consistency, trust, and showing up over time. People think content creation is easy, but when you really break it down, you’re the marketer, strategist, creative director, videographer, editor, and photographer all at once. Lastly, develop a strong sense of self because you can’t control people’s opinions or perceptions of you. One of the things I love most about content creation is being able to use my voice. I grew up very shy, and being in this space has taught me that my voice and ideas truly matter.
Kiron O’Garro @kiron21_
Growth doesn’t happen overnight, and there will be times when views are low or motivation isn’t there, but staying consistent is what separates those who succeed from those who give up. What I love most about being an influencer is the laughter my videos bring to people. I love
I got into influencing when I realised that, other than track and field — which I did for over eight years — I had nothing else to my name. I was also the class clown, so starting social media came naturally to me. It all began during Covid in 2020, when everyone was isolated and there was nothing much to do, so I started making videos. Social media is filled with millions of creators, so you always want to find ways to stand out and bring your own style and personality to your content. People connect more with originality than trying to copy what everyone else is doing. Another important tip is to take your time and focus on quality over quantity. It’s better to post one well thought-out video that people can enjoy and relate to than to rush and put out content that has no effort behind it. Taking time to edit, plan ideas, and make your content meaningful can make a huge difference in how people respond to your work.
hearing reviews from persons who say my content helped pull them out of a dark or depressing place, even if it was just for a moment. Knowing I can make someone smile or brighten their day means everything to me.
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