Content calendar example
What to avoid:
Content type
Pillar
Post idea
CTA/engagement
Copying trends that have no relevance
“5 hidden gems you can’y miss”
‘Save this for your next trip!’
Monday
Carousel
Destination guides
“3 packing hacks every traveller needs”
‘Comment your favourite hack’
Inconsistent schedule
Tuesday
Reel
Travel tips
“Morning routine when travelling”
‘Share your morning routine!’
Wednesday
Reel
Behind-the-scenes
Posting without goals
“Sunset from the top of a famous landmark”
‘Tag a friend you’d go here with’
Thursday
Reel
Experiences
“Top 5 beaches in Greece”
‘Save & share with your travel bestie’
Neglecting engagement by not responding to customers or followers
Friday
Carousel
Travel inspiration
“Quick travel diary: Exploring New York”
‘Comment where we should go next’
Saturday
Reel
Personal journey
Low quality photos or videos can reduce engagements
‘Message us with your photos to be featured’
Sunday
Reel
Testimonials
Customer spotlight
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INSTAGRAM TRAINING
INSTAGRAM TRAINING
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