Contents Welcome! ...................................................................................................................................................... 3 Why Instagram is important for business ....................................................................................... 5 Content calendar planning .................................................................................................................... 6 Why plan Instagram content?..............................................................................................................7 How to plan a content calendar.........................................................................................................8 Content calendar example...................................................................................................................10 Navigating Instagram on a phone ..................................................................................................... 13 How to create an Instagram post on Emplifi ................................................................................ 15 Captions ........................................................................................................................................................ 16 Why captions are important...............................................................................................................17 Captions best practice..........................................................................................................................18 Caption ideas...........................................................................................................................................20 Content ideas for stories ...................................................................................................................... 23 Story ideas................................................................................................................................................24 Story guidelines......................................................................................................................................25 Instagram post guidelines ................................................................................................................... 27 Photography & filming tips .................................................................................................................. 29 Text overlay ................................................................................................................................................ 32 Benefits of using text overlays..........................................................................................................33 How to add an overlay.........................................................................................................................34 Audio in reels ............................................................................................................................................ 37 Analytics ...................................................................................................................................................... 39 Reminders .................................................................................................................................................... 41
Welcome to your Instagram how-to guide! This flipbook breaks down the basics so you can navigate Instagram confidently and with purpose.
🌟 What you can expect...
📝 The next steps are...
Content & ideas: Inspiration for posts, stories, reels, & more How to use Instagram: Step-by-step tips for navigating features Tips & tricks: Hacks to grow your reach & engagement Best practices: Do’s & don’ts to make your profile shine
Read the welcome pack : Get familiar with the guide & its tips
Explore each section: Flip through content ideas, tips, & best practices Try it out: Apply what you learn on your Instagram profile Reach out anytime: Have questions or need support? We’re here to help
INSTAGRAM TRAINING
|
3
Made with FlippingBook - professional solution for displaying marketing and sales documents online