Contents Welcome! ...................................................................................................................................................... 3 Why Instagram is important for business ....................................................................................... 5 Content calendar planning .................................................................................................................... 6 Why plan Instagram content?..............................................................................................................7 Content calendar example....................................................................................................................8 Navigating Instagram on a phone ...................................................................................................... 9 Emplifi ............................................................................................................................................................ 11 Captions ........................................................................................................................................................14 Why captions are important...............................................................................................................15 Captions best practice..........................................................................................................................16 Caption ideas............................................................................................................................................18 Content ideas for stories ......................................................................................................................20 Story ideas.................................................................................................................................................21 Story guidelines......................................................................................................................................23 Sourcing content ...................................................................................................................................... 24 Instagram post guidelines ................................................................................................................... 27 Photography & filming tips .................................................................................................................. 29 Text overlay ................................................................................................................................................ 33 Benefits of using text overlays..........................................................................................................34 How to add an overlay.........................................................................................................................35 Reels .............................................................................................................................................................. 37 Reminders .................................................................................................................................................... 41
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