What to avoid:
Camera Angles
Camera Movement
Shaky footage can be distracting to viewers
Poor Lighting can make visuals look of poor quality
If using a phone, keep elbows tuckets to reduce shake
Eye-level camera – creates a natural, trustworthy connection with viewers Straight, level framing – Video remains professional and easy to watch Balanced framing – ensure you stay being the clear focus most of the time Clean & simple background – keeps attention on you and your message
Keep movements slow and steady to avoid distraction
Keep viewers engaged by avoiding distracting background noise
Ensure to keep phone vertical to suit majority of platforms
Use movement with intention (move closer to emphasise something important or to tell a story)
Background noise or poor audio stops viewers from engaging with the content
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INSTAGRAM TRAINING
INSTAGRAM TRAINING
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