Analytics
Profile > Settings > Account > Switch to Professional (Business or Creator) Step 1: Change to a professional account
Step 2: Open insights
Step 3: Check individual posts/stories
Profile > Insights
Open post/story > View Insights
Main Sections: Activity: profile visits, clicks, reach & impressions Content: posts, reels, stories, likes, comments, saves, reach Audience: followers, locations, age, gender, most active times
See: reach, impressions, likes, comments, shares, saves Stories: forwards, backwards, exits Top tip: Look for posts with highest reach & engagement
INSTAGRAM TRAINING
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