How to plan a content calendar:
Define content pillars
Set your goals
Posting schedule
Post ideas
Track and adjust
What do you want your content to achieve? Examples: Engagement, brand awareness, leads, bookings.
3-5 main themes you’ll be posting about consistently. Examples: Educate, behind-the-scenes, testimonials, etc.
Choose frequency and days by looking at previous successes.
Brainstorm hooks, captions, and visuals whilst including trending topics or seasonal posts where relevant.
Look at what’s working and edit
posting times, formats and topics depending on performance
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INSTAGRAM TRAINING
INSTAGRAM TRAINING
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