Agent Link - May 2020

MAY 2020

imagine if you’re trying to do phone sales with no online presence. When your prospects do a Google search and find nothing, how do they know you’re a trustworthy source? Within this challenge is your opportunity to share your knowledge with your producers and help them tap into the technology that’s going to help them see results in a more virtual world. Not only will it benefit them now, but they will also continue to call upon this technology. By empowering your agents, you will all see better results. Inside this edition, we are offering an in-depth look at SWOT analysis so you can use this powerful tool to strengthen your organization and find more opportunities that help you succeed. We also discuss key tools for online presence and take a look at the benefits of direct mail. Turn the page to read more on these strategies that will help you see results through challenging times. And when you have questions, don’t hesitate to reach out to us. INSIDE 1. A Letter From Our President 2. The Timeless Charm of the Drive-In Movie 2. The Importance of a Producer’s Online Presence 2. Stay in Front of Prospects With Direct Mail Marketing 3. How to Perform SWOT Analysis for Your Organization 6. How Crazy Ideas Become Innovations

also help you discover opportunities to assist people in your distribution line. Finding those opportunities is what makes SWOT so valuable. While many agents are already adapted to remote work, they may not be as familiar with all of the tools available to them. I spoke with a couple of producers last month who are doing extremely well in this situation. How? One, they are experienced producers. And two, they are really good with technology.They are tapping into all the tools at their disposal to connect with clients and continue to write business in a competitive environment. Though some producers are comfortable with technology, not all of them are in the same boat. For some, using tools like Zoom, maintaining a website, using software quoting platforms that allow them to show different plans to clients, and even using social media to promote themselves may be uncharted territory. Now more than ever, online presence matters, and if producers are not promoting themselves online, they are not going to see the same results. Just

I hope this finds you staying well and healthy.The past couple months have been unprecedented, causing shifts in all of our lives to greater or lesser extents. With that in mind, I want to share one of the tools you can call upon to make better decisions for your organization, even amidst so many variables. Developed in part by a Stanford researcher and then applied by Harvard Business School professors, the SWOT analysis helps you assess the s trengths, w eaknesses, o pportunities, and t hreats to your organization so you can make informed decisions based on your findings. A SWOT analysis can be done at various decision-making points, from starting a new initiative to deciding how you want to pivot. Given everything going on, this tool can help your organization shift and adapt in a quickly changing environment, as well as make important decisions about your future.The current state of the world and economy may be a threat to your business (and you do want to assess potential threats), but SWOT can

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