Explore America’s Most Magical Christmas Towns From Snowy Villages to Year-Round Holiday Cheer
It may be too late for less spontaneous travelers to start planning a Christmas vacation. But that shouldn’t stop you from planning next year’s holiday journey! The good news is you don’t need to venture to another continent to find a Christmas wonderland. There are countless picture-perfect Christmas towns across the country. Make your next Christmas trip feel like a Hallmark movie at one of these festive towns! LEAVENWORTH, WASHINGTON Many have dubbed Leavenworth the most Christmas-centric in the U.S., and it’s easy to see why. This Bavarian-style village experiences nearly 96 inches of snowfall every year, and they certainly don’t hold back when it comes to the holidays. The town lights up and decorates almost 21 miles, where you can find reindeer farms, carolers, gingerbread competitions, and Christmas markets. Every step of the way offers an Instagram-worthy photo opportunity! SOLVANG, CALIFORNIA A slice of Denmark right in sunny California, Solvang brings endless holiday cheer, especially with their annual Julefest. Pronounced “Yule-fest,” this month-long festival takes place every December and features picturesque events, including a ballerina-filled tree lighting
ceremony, visits from Santa, culinary delights, traditional Danish celebrations, and much more!
WOODSTOCK, VERMONT During Woodstock’s Wassail Weekend, you’ll find the town in peak Christmas mode, where you can experience parades, horse-drawn carriages, carolers, and the Billings Farm, a local favorite of the season. Stroll down Main Street to witness an idyllic Christmas spot filled with cozy small-town shops and restaurants. NORTH POLE, ALASKA If you ever feel like celebrating Christmas in the middle of summer, we know the perfect destination. North Pole, Alaska, offers Christmas decor and festivities year-round! Here, you can get up close and personal with Santa’s reindeer, meet the man himself, and enjoy the snow that covers the entire town. Be sure to check out their ice sculpture competition, which features artists from all over the world! Ready for the Christmas celebration of your dreams? Start planning your next holiday vacation at any of these destinations, and we promise your dreams will most definitely come true!
How Creative Can Your Franchise Be?
WAYS OF HAVING AN IMPACT WITHIN THE NATIONAL BRAND
Some may believe that it’s impossible to use the word “creativity” in the same sentence as “franchise.” However, by choosing your spots, you can find new ways to build business while holding true to your parent brand. You continually develop new ideas, gain inspiration from other industries, and dream about the what-ifs of your plans. But where do you begin? While there are some similarities in the general franchising model, all brands are carried out in different markets in different ways. That’s why it’s a must to find out which areas you can have more say and creativity. In general, there are a few areas where you may have more leeway. ADVERTISING ON A LOCAL BASIS As you think about how your business gets word to your clients, you’re undoubtedly thankful for the national ad spend that
your brand pumps into the world to build valuable brand visibility. Your local advertising direction is just as important. No one knows quite how the brand fits into the community like you.
different from each other. Again, the key is to discover the options you have and then put your local expertise to work.
TEAM BUILDING You have decision-making authority to build your team. While exercising that creative freedom, consider the power of bringing on those team members who are creative thinkers. Every year, you naturally lose more of your ability to see things
Whether you’re going it alone or involving professionals at a marketing agency, you can support the national brand by touching on elements of the local fabric, such as history.
PRODUCT INPUT While most of your inventory
in fresh ways. By bringing new talent with fresh ideas, they can help you identify new ways to stretch your creativity within the franchise model. Most likely, the opportunities for creativity in your franchise exist. The key is finding them and enacting them.
decisions come from your franchisor, you may have the flexibility to add regionally or locally pertinent offerings. A good example comes from the retail world. A franchise in Orlando and a sister store in Maine may offer clothing, but their September inventory items could be considerably
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