Check out our November newsletter!
www.ClinicGrower.com · 844-951-3800 · November 2024
What Trump vs. Harris Means for Your Practice Navigating the Political Waters
Recently, I went deep-sea fishing with a friend and a few local doctors in Tampa Bay, where I live. When you’re at sea for eight hours, you get to talking, and one of the things the crew was really interested in was when I mentioned that I had handled political ad campaigns. “Yeah, back in the day, Obama, McCain, Clinton (Hillary), Giuliani, Romney, and a bunch of others used to send me money every week,” I chuckled as we reeled in snapper and grouper. As our conversation drifted from fish to politics, I was struck by how much the advertising landscape shifts during election season. With Election Day approaching on Nov. 5, the media landscape is again likely expected to become saturated with political advertisements and ads from political action committees (PACs). Total spending on U.S. political ads is expected to surpass $12 billion in 2024, up nearly 30% from the prior presidential election in 2020. Depending on your advertising mix, this can impact local advertising, reduce visibility, and possibly increase costs for practices like yours. Understanding how to navigate these changes will be vital to maintaining visibility and ensuring your practice stays top-of-mind during this competitive time. When I used to manage national sales for a group of TV stations, it was not uncommon for political ads to pump millions of dollars into our stations each week. This barrage of election ads can severely disrupt local broadcast and cable television, in particular, as they fill up the timeslots, leaving little room for business owners to get their message out. Let’s say one of the candidates comes up with a new “angle” in their ad campaign, which, unfortunately, is almost always a negative message against the opposing candidate. They will then pump loads of ads in to communicate their message. This triggers
the opposition to fire back, dump their own load of ads, and rinse and repeat. Don’t forget about the PAC ads on top of that, which can squeeze out local businesses with almost zero notice. So, if you’re doing TV or radio ads and want to maintain or grow your lead flow, digital ads can be a game-changer when your leading platforms are stuffed with political ads. Although digital ads are not excluded from this, as digital ad spending has also continued to rise over the years. WHAT CAN YOU DO? With this pre-election ad surge on the horizon, adjusting your marketing strategy to keep a competitive edge is essential. Here are some actionable steps to ensure your practice reaches Continued on Page 3 ...
www.ClinicGrower.com · 1
HOW DR. JOHNSON FILLED HIS SCHEDULE BEFORE HIS PRACTICE EVEN OPENED BOOKED SOLID
Dr. Jody Johnson has a passion for helping patients become their best selves and gain deeper self-confidence through cosmetic surgery. For over 20 years, he performed complex medical procedures like gastrointestinal, cancer, and trauma surgeries. With a desire to find more balance in his own life, he transitioned into cosmetic surgery and quickly grew to love the happiness he was able to bring to patients through cosmetic enhancements. Once Dr. Johnson switched to cosmetic surgery, he began growing his experience and opened his own practice, Luxe Cosmetic Surgery, in 2024. He knew there
These campaigns are designed to increase the number of patient consultations and continue to draw in new clients. By retargeting successful ads and effectively boosting his social media presence, we ensured that Dr. Johnson and his services were seen far and wide online. Dr. Johnson achieved phenomenal results with ClinicGrower’s Growth Marketing Plan. Our strategies’ impact was immediate, substantial, and — most importantly — consistent. When Luxe Cosmetic Surgery celebrated its opening day, it was fully booked from the start, and that momentum has not slowed down.
was no time to guess when it came to filling their schedule with new patient appointments. He wanted to be ready as soon as the practice opened its doors to the people of Alexandria,
In the first week alone, they had 29 consults. The practice is still adding double-digit patient consultations every week, receiving prepayments for surgeries generated through our ClinicGrower system, and rapidly scaling new profits and revenue at a rate Dr. Johnson could have never imagined.
Louisiana. For the practice to succeed, it needed a scalable, robust strategy for attracting new patients and ensuring a consistent flow of leads. When Dr. Johnson turned to ClinicGrower, we immediately started crafting a dynamic marketing plan for Luxe Cosmetic Surgery. Building a
Not only have they been able to help many clients, but they are now way ahead of schedule on their growth plans.
solid foundation made of robust website SEO and Google Map and Business Profile (GBP) marketing was essential. We knew we needed to establish a powerful online presence that would make Luxe Cosmetic Surgery stand out from the
“I have 20 consults scheduled for this week, and that’s great,” he said. “We have really good months. We’re going from adding an associate in two years to adding an associate in two months!”
competition. All this groundwork was implemented before opening day to ensure the practice hit the ground running with a steady stream of potential patients from day one. Thanks to their optimized digital footprint, inquiries and leads started to flow into the practice. We then integrated our AI and Appointment Booking Concierge team to make scheduling patients and answering their questions simple and efficient. We took the practice to the next level by installing our New Patient Attraction Infrastructure, a powerful tool that includes targeted ad campaigns on Instagram, Facebook, and Google.
Dr. Johnson said they regularly fill their schedule with appointments every month, and the results have been very strong. Luxe Cosmetic Surgery’s success is a testament to the power of a well-executed, targeted marketing plan. By partnering with ClinicGrower, he was able to accelerate his practice’s growth and focus on what he loves most: helping patients feel more confident and beautiful. Are you ready to take your practice to the next level and fill your schedule with quality leads? Contact us today to schedule a free consultation and learn how our growth marketing plan can transform your practice.
2 · 844-951-3800
... continued from Cover
• Geo-targeting: Be strategic about where you place your ads. Geo-targeting allows you to focus geographically. • Prepare for Post-Election Opportunities: Ad prices usually drop significantly after an intense political advertising period. Planning your major campaigns for after Election Day can yield better costs per acquisition and less competition for viewer attention. To circle back to my fishing story, just like choosing the right lure is essential to catching a whopper, you need to use the most alluring bait in your advertising to stand out and resonate with your target audience. I always recommend maintaining an important presence, especially in front of your ideal patients. This year, don’t let the election season disrupt your business growth; instead, use it as an opportunity to refine and expand your marketing strategies. If you’d like any help navigating the
potential patients through the fog of political ads.
• Plan and Budget
Early: Anticipate these changes by strategically
allocating budget to your advertising campaigns during
election periods. Early planning will help you avoid sudden increases in advertising costs.
• Diversify Your Channels: Don’t rely solely on one type of advertising channel. Consider diversifying across platforms. You may need to look at shifting weight from traditional TV and radio and adding advertising to Google Ads, Facebook, and Instagram. • Organic Growth: Enhance your SEO efforts and content marketing. High-quality, informative content can improve your organic reach and reduce reliance on paid ads.
landscape for your medical or aesthetic practice, contact us to schedule a free marketing audit!
MARKETING RECIPE How to Educate, Inspire & Attract New Patients in 2025 (& Right NOW)
Bref McHugh
should highlight the positive experiences your practice delivers. 3. Attract: • Boost Engagement With Ads: Use your content and visuals in advertising campaigns on Google, Facebook, and Instagram. Link your ads to optimized landing pages where potential patients can easily book consultations or ask questions. • Local SEO & Ads: Maximize your online visibility through local SEO practices. Utilize Local Service Ads to appear in local searches and attract more patients. 4. Optimize & Scale: • Regularly update your Google Business Profile with new content. • Track the performance of your content and ads to refine future campaigns. By educating your audience with useful content, inspiring trust through social proof, and effectively attracting them with strategic advertising, you will see a consistent flow of new patients.
INGREDIENTS FAQs and Educational Content: Blogs, articles, and content addressing common patient questions and concerns. Video Production Tools: Simple tools (even a smartphone) to create short educational videos based on your written content. Review Strategy System: A process for consistently generating Google, Yelp, or Facebook reviews. Visual Assets: Photos, videos, and testimonials from satisfied patients. Social Media Accounts: Active and engaging profiles on social media and Google Business Profile. Online Advertising Tools: Google Ads, Facebook/Instagram Ads, or Local Service Ads. Landing Pages/Lead Capture Tools: Optimized pages to convert traffic from ads into consultations.
DIRECTIONS 1. Educate:
• Create Authoritative Blogs : Write blog posts that answer frequently
asked questions about your treatments and procedures.
• Repurpose Into Videos: Turn these posts into short educational videos on social media and YouTube to help build trust. 2. Inspire: • Gather Reviews Consistently: Set up a system (e.g., automated SMS or email requests) to encourage client reviews. Consistent positive reviews will inspire confidence in prospective patients. • Showcase Visuals: Use photos and
videos showcasing your practice, team, and happy patients. All your posts, updates, and video testimonials
www.ClinicGrower.com · 3
PRSRT STD US POSTAGE PAID BOISE, ID PERMIT 411
Scan the QR Code to Grab a Copy of Our Book!
503 East Jackson Street, Suite 203 Tampa, FL 33602
Mastering Marketing Amid the Political Ad Frenzy
1
Luxe Cosmetic Surgery’s Fast-Track to Success
2
Try This Marketing Success Recipe
3
4
Spotlighting Kyle
FACES OF CLINICGROWER
Get to Know Kyle, Our Agency Growth Marketing Associate
Kyle is our Agency Growth Marketing Associate responsible for business-to- business marketing and crafting eye- catching social media ads. His career has soared since he started with us as a Campaign Performance Specialist. His path to a marketing career was “accidental.” While teaching English online, he got pulled into an algorithm loop of marketing videos on YouTube. Drawn in by a promise to earn $9,000 a month, he took an online course only to discover it fell short of his expectations. “Through that, I got interested in Google Ads, which sparked me to go into online marketing and advertising,” he said. We recognized his potential and kept his resume on file until we could hire him two years later. We harnessed his passion
for marketing by providing training and additional courses to set him up for success. Kyle loves that no two days are alike at ClinicGrower, and there is always a challenge to solve. He enjoys navigating social media challenges to garner real results for us, and his creative drive is unmatched. Kyle epitomizes our core values at ClinicGrower, like a growth mindset. He continuously provides remarkable service, is obsessed with results, and has an incredible team spirit. He believes in working hard and having fun getting it done. His warm, friendly personality and positive attitude are contagious. Our team’s family vibe and commitment to helping each other grow are what drew him most to ClinicGrower. He loves working with a group of hardworking, passionate people
who genuinely care about each other and the success of ClinicGrower’s clients. “You’re not an employee; you’re part of the family,” he said. Outside of work, Kyle is big into gaming and enjoying time with his two young daughters. He recently took up rock climbing and said his coffee addiction is a hobby in itself. We’re thrilled that Kyle’s creativity and dedication help drive our marketing efforts.
4 · 844-951-3800
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator