does a great deal of strategic tagging in many channels. Being part of ongoing online conversation when travel tourism tips are being requested is vital to the year round live marketing plan she has in place. We have also worked with travel bloggers and see the growing importance these new advertising mediums have. But as they say, ‘The more things change, the more they stay the same.’ I understand that Brier Island and the Lodge has become a generational vacation destination for many families. VT: It’s a sign that I’ve been in the business for a long time, but I’ve noticed more and more people are coming in with their families and telling me stories about when they were a kid and came with their parents for whale watching over a holiday weekend, or what have you. It’s very rewarding to make those connections. The island is also one of those rare places where you can let your kids out the door to play. You don’t see that every- where anymore. The island is their playground, I mean, that’s how I grew up, and that’s priceless.
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SEPTEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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